Minji (NewJeans) secured the top place in the “February Girl Group Member Brand Reputation Rankings,” netizens spotted a controversial detail 

Netizens remained suspicious of the February reputation rankings. 

Recently, the Korea Institute of Corporate Reputation released the brand reputation rankings of girl group members in February 2023 that spanned from  the 19th of last month to the 19th of this month. 

minji jennie

Minji (NewJeans) topped the list with a brand reputation index of 4,866,970. She also achieved phrases with high frequency in keyword analysis, including “Billboard,” “Seoul ambassador,” and “Chanel ambassador.” Coming in second was Jennie (BLACKPINK) with a brand reputation index of 4,485,463.  

After the release of the ranking, netizens expressed their confusion when they searched for Jennie, results came back with photos and news related to Minij. 

minji jennie

Using speculation, netizens said that it could be a strategy to help boost Minji’s popularity. These lines of thought came from the fact that Minji was announced ambassador of Chanel despite no new declaration from the brand themselves on the matter on any platform. 

Source: k14

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