The reasons Lee Seung-gi & Lee Se-young’s “The Law Cafe” could surpass all ongoing Monday-Tuesday dramas after only two episodes

“The Law Cafe” has been a hot topic since its first broadcast.

KBS 2TV’s Monday-Tuesday drama “The Law Cafe” (written by Im Eui-jung/ directed by Lee Eun-jin), which aired the first episode on September 5th, tells the Law-mance between former prosecutor Kim Jeong-ho and Kim Yu-ri, a lawyer with four-dimensional personality who opens a cafe at the building owned by Kim Jeong-ho. Here is why “The Love Cafe”, which ranked No.1 among dramas of the same broadcasting time on all channels with high viewer ratings in both episodes 1 and 2, is so well-received.

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#WHO Secretary-General recommended the drama himself

On September 7th, WHO Secretary-General Tedros Adhanom Ghebreyesus directly mentioned “The Law Cafe” on his Twitter account. In response to the scene where Kim Jeong-ho (Lee Seung-gi) mentioned WHO’s recommendation on salt intake per day, WHO Secretary-General expressed his gratitude to “The Law Cafe” in Korean. He publicly said “Thank you” and recommended the drama. 

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Not only WHO Secretary-General but people all around the world are also paying keen attention to the drama. “The Law Cafe” has been a trending search on Twitter since its first broadcast, proving its hot popularity. The keyword ‘JeonghoYuri’ appeared on the top trending in Korea, while “LeeSeunggi”, “TheLawCafeEp2”, “TheLawCafe”, etc. were also trended in Indonesia, Thailand and the Philippines, certifying the huge global interest in the drama.

#Explosive reaction on the 2049 chart

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The rise of “The Law Cafe” viewer rating on the 2049 chart was remarkable. Known as the most important point in the advertising world, the 2049 viewer rating figure is an indicator of the preference of targetted generations and the competitiveness of the content. In this chart, the rating of “The Law Cafe” soared from 2.0% in the first episode to 2.7% in the second episode, which means more people of the younger generations watched the drama. Not only achieving high ratings, the novel-based drama “The Law Cafe” also ranked 1st among Monday-Tuesday dramas of the same broadcasting time.

#OTT All Kill

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In the reality that there are now more ways to watch dramas, OTT platform, which allows the access of various viewers, has become an important factor in the process of checking the popularity of specific dramas. Among domestic OTT platforms, “The Law Cafe” is being released on wavve and Coupang Play. After the release of its first episode, the drama proudly topped wavve’s ‘Today’s TOP 20’ and rose to the No.1 spot in Coupang Play’s ‘Hot content’, confirming itself as a powerhouse that successfully achieved an “All Kill” in the OTT market at once. 

#Favorable Reviews from the media

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Moreover, “The Law Cafe” attracted attention as it was highlighted in various media articles right after airing its first episode. After episodes 1 and 2 were released, articles titled “The drama for you to fight Monday Disease”, “The birth of another ‘Best Drama’”, “Lee Seung-gi and Lee Se-young’s amazing chemistry”, etc. have been poured out continuously. While the viewers continue to praise “The Law Cafe” as “a drama that you can watch without worries”, and raise high expectations, such as “Lee Seung-gi’s representative work”, “Lee Se-young’s box office queen”, “Lee Seung-gi & Lee Se-young’s explosive chemistry”, their attention is also focused on whether “The Law Cafe” will continue to write a new history for Monday-Tuesday dramas.

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The production team said, “Thanks to the enthusiastic responses from the viewers, we were able to make a good start. Thank you so much”, adding “With the opening of the Law Cafe, many episodes and stories will be unveiled to give you a sense of healing. After reviewing the plan for a rerun during the Chuseok Holiday, we hope you will continue to watch the 3rd episode, which will air on September 12th (Monday), the last day of the Chuseok Holiday.”

Source: daum

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