2018 is a successful year for the Korean Wave, typically BTS and Black Pink. In fact, 2018 is the beginning of the break-in of KPOP in the American music scene, or the result that the junior groups inherited from their seniors?
America and Europe are known as the entertainment markets that are hard to win over. 2018 is considered a successful year with the penetration of Kpop into the American musical culture. BTS is a typical example, with dozens of concerts in North America sold out, becoming the first K-pop group to win a Billboard Music Award. However, this is actually a long process.
Why America is a fertile market for Kpop?
In fact, BTS is just a result of KPOP conquering American music market.
Eric was born in Atlanta and is one of the few Korean American artists. He left the United States to compete on a Korean talent program in 2011. From there, he has been active in bilingual music and television.
After being in the industry for a while, he shared about the difference between the Korean and American music markets. “I think Korea only focuses on the charts, and I’m sure it’s the same in the US, to a certain extent. But I like to work in the US a little more. I create the music that suits me, not simply the pursuit of rankings. “
How Korean wave entered the United States?
The Korean pop music industry has a long history of trying to break into the United States from the late 2000s, early 2010s with solo artists such as BoA, Se7en and Bi Rain as well as girl groups such as Wonder Girls and Girls’ Generation, who have come to America to try out with American audiences. SM has invested heavily in this market, but its success is limited.
BoA, who released more than a dozen recordings in various languages, released an English album in 2009 that broke into the Billboard 200 at number 127 before dropping out of the chart teh following week. She has not released music for the US market ever since.
Wonder Girls spent a long time in America, even touring with Jonas Brothers in 2009. Their English version of “Nobody” was on Billboard Hot 100 in 2009 at number 76 before falling after one week. The group disbanded in 2017.
Kris Wu, who is famous for being part of EXO before leaving in 2014 and already working in China, appeared in the latest movie “xXx”. His collaboration with Travis Scott reached #1 on US iTunes charts and signed with Universal Music Group earlier this year.
Jay Park, who used to be part of 2PM. After becoming one of Korea’s most famous hip-hop soloists, he signed with Roc Nation in July 2017.
And Jessica Jung, who is an ex-member of Girls’ Generation, has signed with United Talent Agency (UTA).
“K-Pop is a global genre that has witnessed great growth in the US recently,” said David Zedeck, head at UTA, in a statement to NBC News.
Will Kpop be able to dominate this market?
Even if the excitement for Kpop’s success is the highest, Eric Nam, an Atlanta-born artist, thinks that the absolute success in Korea will be not as successful in the United States.
“We realized that there are past actions that Asian or Korean people have been trying to get going: ” Hey, I’m a big star in Korea, I’m a big star in Asia. You need to respect me because I’m a huge star there, ” he said, “But in America, they do not know. We may be big, but we have to be very modest and start from the beginning in the United States. “