Kpop Boy Group Member Brand Reputation Rankings For February 2022 announced: BTS Jimin top the chart for 38 months

dhanFebruary 19, 2022Last Updated: February 19, 2022

2 minutes read

Jimin, a member of the group BTS ranked first in the boy group personal brand reputation in February 2022 as a result of big data analysis.

The Korea Corporate Reputation Research Institute extracted 117,020,308 brand big data from 703 individual boy groups from January 19, 2022 to February 19, 2022 to analyze the boy group personal brand reputation big data, and the consumers about the boy group personal brand The brand reputation index was analyzed with the participation index, media index, communication index, and community index created with behavioral analysis. Compared with 113,481,843 big data of boy group personal brand reputation in January, it increased by 3.12%.

BTS Jimin, who is in 1st place, was analyzed with a brand reputation index of 7,258,554 with a participation index of 982,540, a media index of 930,270, a communication index of 2,576,737, a community index of 2,769,006. Compared to the brand reputation index of 7,170,347 in January, it increased by 1.23%.

2nd place, Wanna One’s Kang Daniel brand was analyzed as brand reputation index of 7,071,135 with participation index of 2,581,721 media index of 1,454,587 communication index of 1,698,431 community index of 1,336,397. Compared with the brand reputation index of 5,357,592 in January, it has risen by 31.98%.

The 3rd place, 2PM Junho brand was analyzed with a brand reputation index of 4,741,167 as the participation index was 965,592, the media index was 1,121,658, the communication index was 1,272,223, the community index was 1,381,693. Compared to the brand reputation index of 7,425,507 in January, it has decreased by 36.15%.

In 4th place, the BTS V brand was analyzed with a brand reputation index of 4,728,442 with a participation index of 776,124, a media index of 742,118, a communication index of 1,622,650, a community index of 1,587,550. Compared to the brand reputation index of 2,928,215 in January, it has risen by 61.48%.

In 5th place, the Jin brand of BTS was analyzed with a brand reputation index of 4,522,702 with a participation index of 494,051, a media index of 463,496, a communication index of 926,852, a community index of 2,638,303. Compared to the brand reputation index of 5,091,203 in January, it decreased by 11.17%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, “In the link analysis of the Jimin brand of BTS, which ranked first in the individual brand reputation of the boy group, ‘recovery, return, break through’ came out highly in the keyword analysis, and ‘Instagram, honorary diploma, appendectomy’ was analyzed highly in keyword analysis. In the positive-negative ratio analysis, the positive ratio was analyzed at 85.61%. Compared with the BTS Jimin brand reputation index of 7,170,347 in January, it increased by 1.23%. In a detailed analysis, brand consumption fell by 1.65%, brand issues decreased by 1.37%, brand communication increased by 1.30%, and the brand spread increased by 3.15%.”, analyzed the brand.