The result of the boy group brand reputation rankings in September 2021 reported No.1 BTS, No.2 Straykids and No.3 NCT.
According to the Korea Reputation Research Institute, from August 11,2021 to September 11, 2021, the overall data recorded for boy groups’ brand score was 45,813,099. The analysis was based on consumer behaviors that are sorted into various categories, such as participation index, media index, communication index, and community index. Compared to the big data in August (53,689,277), this month’s figure decreased by 14.67%.
The brand reputation index is an indicator created based on brand big data analysis that looks into consumers’ online habits. Boy group brand reputation analysis can give out a precise evaluation on media interest, consumer interest, and communication frequency of the boy groups.
These are the TOP 30 boy groups in the brand reputation rankings in September 2021: BTS, Stray Kids, NCT, THE BOYZ, SEVENTEEN, BTOB, EXO, Super Junior, SHINee, ASTRO, 2PM, TXT, INFINITE, MONSTA X, ENHYPEN, WINNER, PENTAGON, ATEEZ, BIGBANG, SF9, VIXX, ONF, NU’EST, Golden Child, FT Island, TREASURE, B1A4, BLOCK B, Mirae, and GOT7.
No.1 BTS – 7,630,324 ( – 41.74% compared to August’s data)
Participation index: 1,747,367
Media index: 1,503,690
Communication index: 1,889,991
Community index: 2,489,277
The keywords related to BTS, which was analyzed in the September 2021 rankings, were “Billboard, China, Fanclub”
No.2 Stray Kids – 2,446,281 ( + 105.95% compared to August’s data)
Participation index: 412,987
Media index: 643,182
Communication index: 625,168
Community index: 764,945
No.3 NCT – 2,355,419 (- 6.63% compared to August’s data)
Participation index: 307,086
Media index: 519,167
Communication index: 514,254
Community index: 1,014,912
No.4 THE BOYZ – 2,271,646 (+ 0.78% compared to August’s data)
Participation index: 373,188
Media index: 670,669
Communication index: 476,297
Community index: 751,491
No.5 SEVENTEEN – 2,265,192 (- 22.33% compared to August’s data)
Participation index: 442,168
Media index: 310,101
Communication index: 695,770
Community index: 817,154