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KPOP boy group brand reputation rankings in September 2021: BTS is followed by Stray Kids and NCT

The result of the boy group brand reputation rankings in September 2021 reported No.1 BTS, No.2 Straykids and No.3 NCT.

KPOP boy group brand reputation rankings in September 2021: BTS is followed by Stray Kids and NCT

According to the Korea Reputation Research Institute, from August 11,2021 to September 11, 2021, the overall data recorded for boy groups’ brand score was 45,813,099. The analysis was based on consumer behaviors that are sorted into various categories, such as participation index, media index, communication index, and community index. Compared to the big data in August (53,689,277), this month’s figure decreased by 14.67%.

The brand reputation index is an indicator created based on brand big data analysis that looks into consumers’ online habits. Boy group brand reputation analysis can give out a precise evaluation on media interest, consumer interest, and communication frequency of the boy groups.

These are the TOP 30 boy groups in the brand reputation rankings in September 2021: BTS, Stray Kids, NCT, THE BOYZ, SEVENTEEN, BTOB, EXO, Super Junior, SHINee, ASTRO, 2PM, TXT, INFINITE, MONSTA X, ENHYPEN, WINNER, PENTAGON, ATEEZ, BIGBANG, SF9, VIXX, ONF, NU’EST, Golden Child, FT Island, TREASURE, B1A4, BLOCK B, Mirae, and GOT7.

No.1 BTS – 7,630,324 ( – 41.74% compared to August’s data)

Participation index: 1,747,367

Media index: 1,503,690

Communication index: 1,889,991

Community index: 2,489,277

The keywords related to BTS, which was analyzed in the September 2021 rankings, were “Billboard, China, Fanclub”

No.2 Stray Kids – 2,446,281 ( + 105.95% compared to August’s data)

Participation index: 412,987

Media index: 643,182

Communication index: 625,168

Community index: 764,945

No.3 NCT – 2,355,419 (- 6.63% compared to August’s data)

Participation index: 307,086

Media index: 519,167

Communication index: 514,254

Community index: 1,014,912

No.4 THE BOYZ – 2,271,646 (+ 0.78% compared to August’s data)

Participation index: 373,188

Media index: 670,669

Communication index: 476,297

Community index: 751,491

No.5 SEVENTEEN – 2,265,192 (- 22.33% compared to August’s data)

Participation index: 442,168

Media index: 310,101

Communication index: 695,770

Community index: 817,154

Source
stardailynews

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