Kpop Boy Group Brand Reputation Rankings in March 2022 Announced

March 12, 2022Last Updated: March 12, 2022

1 minute read

BTS is still at the top of the chart while a Gen 3 boy group suddenly enters the top 3

The Korea Corporate Reputation Research Institute analyzed 56,633,381 boy group brand big data from February 12, 2022 to March 12, 2022, through consumer behavior analysis, and analyzed the boy group brand participation index, media index, communication index, and community index. Compared with 67,823,738 brand big data in February, it decreased by 16.50%.

Brand Reputation Index is an index created through brand big data analysis by finding that consumers’ online habits have a great influence on brand consumption. Brand reputation analysis of boy groups can measure both positive and negative reviews, media interest, consumer interest, and traffic of boy groups. The index recommended through the brand reputation ranking page is also weighted.

In 1st place, the BTS brand was analyzed as brand reputation index of 11,704,137 with a participation index of 1,185,530, a media index of 3,733,350, a communication index of 3,341,894, a community index of 3,443,363. Compared to the brand reputation index of 11,984,394 in February, it decreased by 2.34%.

In second place, the BTOB brand was analyzed with a brand reputation index of 3,857,051 with a participation index of 453,676, a media index of 1,646,204, a communication index of 769,388, a community index of 987,784. Compared to the brand reputation index of 1,627,795 in February, it increased by 136.95%.

In 3rd place, the Seventeen brand has a participation index of 389,834, a media index of 1,231,647, a communication index of 686,700, and a community index of 1,100,228. It was analyzed as a brand reputation index of 3,408,409. Compared to the brand reputation index of 3,610,624 in February, it fell 5.60%.