Kpop Boy Group Brand Reputation Rankings in March 2022 Announced

BTS is still at the top of the chart while a Gen 3 boy group suddenly enters the top 3

The Korea Corporate Reputation Research Institute analyzed 56,633,381 boy group brand big data from February 12, 2022 to March 12, 2022, through consumer behavior analysis, and analyzed the boy group brand participation index, media index, communication index, and community index. Compared with 67,823,738 brand big data in February, it decreased by 16.50%.

Brand Reputation Index is an index created through brand big data analysis by finding that consumers’ online habits have a great influence on brand consumption. Brand reputation analysis of boy groups can measure both positive and negative reviews, media interest, consumer interest, and traffic of boy groups. The index recommended through the brand reputation ranking page is also weighted.


In 1st place, the BTS brand was analyzed as brand reputation index of 11,704,137 with a participation index of 1,185,530, a media index of 3,733,350, a communication index of 3,341,894, a community index of 3,443,363. Compared to the brand reputation index of 11,984,394 in February, it decreased by 2.34%.​


In second place, the BTOB brand was analyzed with a brand reputation index of 3,857,051 with a participation index of 453,676, a media index of 1,646,204, a communication index of 769,388, a community index of 987,784. Compared to the brand reputation index of 1,627,795 in February, it increased by 136.95%.​


In 3rd place, ​the Seventeen brand has a participation index of 389,834, a media index of 1,231,647, a communication index of 686,700, and a community index of 1,100,228. It was analyzed as a brand reputation index of 3,408,409. Compared to the brand reputation index of 3,610,624 in February, it fell 5.60%.​

Top 50 boy group brand reputation is as follows:

  1. BTS
  2. BTOB
  4. EXO
  5. NCT
  6. The Boyz
  7. SHINee
  8. Astro
  9. 2PM
  10. MONSTA X
  11. Treasure
  12. Enhypen
  13. Wanna One
  14. Stray Kids
  15. ATEEZ
  16. SF9
  17. VIXX 
  18. Tomorrow x Together
  19. Infinite
  20. Shinhwa
  21. Big Bang
  22. Highlight
  23. Winner
  24. Pentagon
  25. TVXQ
  26. Block B
  27. Tempest
  28. Golden Child
  29. 2AM
  30. Victon
  31. Verivery
  32. GOT7
  33. B1A4
  34. FT Island
  35. Sechs Kies
  36. Future Boy
  37. Oneus
  38. Withers
  39. Teen Top
  41. UP10TION
  42. ONF
  43. We.I
  44. Tan
  45. P-Nation
  46. Luminous
  47. AB6IX
  48. Dongkiz
  49. Drippin
  50. J-Weaver 

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