JYP is expanding their Chinese activities.
On March 24, JYP Entertainment announced it will sign a strategic partnership with Chinese technology giant Tencent.
According to the joint press release of the two companies, JYP Entertainment and Tencent Music Entertainment Group (TME) have signed a strategic cooperation agreement, thereby paving the way for JYP artists in the Chinese market.
Under the deal between JYP and Tencent Music Entertainment Group (TME), JYP will provide music to TME’s platforms, like QQ Music, Kugou Music, Kuwo Music and WeSing, according to the company. The two companies will also cooperate on joint marketing and promotional events.
The representative of TME stated: “We are happy to join hands with JYP to create additional content value and to provide (content) to hundreds of millions of music fans in China. We anticipate it will be an opportunity to upgrade a place for K-pop culture exchange by highlighting the diverse values of JYP artists.”
Through this cooperation, artists of JYP Entertainment including Park Jin Young, 2PM, DAY6, TWICE, Stray Kids, ITZY … are expected to expand their influence in China and carry out more activities in this area.