June’s rookie idol group brand reputation rankings: No.3 LE SSERAFIM, No.2 FIFTY FIFTY, No.1 is? 

The Brand Reputation Rankings for Rookie Idol Groups in the month of June, 2023, have been unveiled. 

The Korea Corporate Reputation Research Institute announced the results of the analysis of the brand reputation big data for rookie idol groups in June on the 8th. Accordingly, the first place went to NewJeans.

For the analysis of the brand reputation big data for rookie idol groups, the Korea Corporate Reputation Research Institute extracted a total of 18,054,498 brand big data from May 8th to June 8th. Compared to the previous month’s brand big data of 18,729,404, there was a decrease of 3.60%.

NewJeans, which recorded the first place, has a brand reputation index of 3,795,700, with participation index of 609,364, media index of 734,675, communication index of 1,061,157, and community index of 1,385,505. Compared to their brand reputation index of 4,272,402 last month, it decreased by 11.16%.

FIFTY FIFTY, ranking second, has a brand reputation index of 3,472,584, with participation index of 552,132, media index of 827,627, communication index of 1,004,043, and community index of 1,088,783. Compared to the brand reputation index of 2,856,729 last month, it increased by 21.56%.

LE SSERAFIM, ranking third, has a brand reputation index of 2,723,057, with participation index of 730,688, media index of 883,398, communication index of 557,783, and community index of 561,188. Compared to the brand reputation index of 4,102,431 last month, it decreased by 33.62%.

In the link analysis, NewJeans showed high scores for ‘breaking through, selling out, selecting,’ and in the keyword analysis, ‘Danielle, Coca-Cola, fan meeting’ ranked the highest. In the positive and negative ratio analysis of NewJeans’ brand, it recorded a positive ratio of 83.05%.

The ranking of Top 10 rookie idol group brand reputation in June includes NewJeans, FIFTY FIFTY, LE SSERAFIM, H1-KEY, BOYNEXTDOOR, The Wind, NMIXX, Kep1er, Triple S, ARTBEAT, in sequential order.

Source: Wikitree