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January Kpop Boy Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for Kpop boy groups!

The Korean Business Research Institute

According to the recent report released by the Korean Business Research Institute, BTS has secured the No. 1 spot in the brand reputation rankings for male idol groups this month.  Seventeen came in second, NCT in third, Wanna One in fourth, and EXO in fifth.

The Korea Corporate Reputation Research Institute (Director Koo Chang-hwan) analyzed 61,966,657 big data of boy group brands measured from December 8, 2021 to January 7, 2022 to measure participation index, media index, communication index, and community index for boy group brands. Brand big data increased 16.76% from 53,070,133 in December 2021.​

bts

BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) tops the list with a brand reputation index of 11,027,000; the participation index is 2,908,359 ; media index gained by the group is 1,560,156; Communication index is 3,265,662; Lastly, the community index of BTS is 3,292,823 The brand reputation index increased by 26.30% compared to 8,730,664 in December. 

High-ranking phrases in BTS’s keyword analysis included “Billboard,” “Oricon,” and “COVID,” while their highest-ranking related terms included “award,” “donate,” and “recover.” The group’s positivity-negativity analysis also revealed a score of 69.29 percent positive reactions.

seventeen

Following BTS, the second position is secured by SEVENTEEN (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, Dino). The 13-member group had the brand reputation index of  3,665,984. The brand participation index is 420,864; Media Index for December is 1,504,089; Communication Index is 716,358; And the Community Index is 1,024,673. Comparing from last month, their brand reputation index is up 3.51% from last December 3,541,815.

nct

NCT acquired the third position on January Kpop Boy Group Brand Reputation rankings. The SM Entertainment group had a brand reputation index of 3,643,859 in January. NCT attained a participation index of 305,510; a communication index of 600,303; a media index of 1,510,485 ; And a community index of 1,227,561. The brand reputation index rose 52.05% from 2,396,510 in December.

Check out the top 50 for this month below!

1. BTS

2. SEVENTEEN

3. NCT

4. Wanna One

5. EXO

6. 2PM

7. THE BOYZ

8. ASTRO

9. MONSTA X

10. Stray Kids

11. ENHYPEN

12. SHINee

13. Super Junior

14. TXT

15. SF9

16. BTOB

17. ATEEZ

18. FTISLAND

19. NU’EST

20. INFINITE

21. Highlight

22. VIXX

23. WINNER

24. BIGBANG

25. TVXQ

26. TREASURE

27. PENTAGON

28. Shinhwa

29. Golden Child

30. 2AM

31. BlockB

32. GOT7

33. B1A4

34. ONEUS

35. VICTON

36. VERIVERY

37. WEi

38. TeenTop

39. P-NATION

40. MIRAE

41. withus

42. JYJ

43. AB6IX

44. CRAVITY

45. OMEGA X

46. Xdinary Heroes

47. Ciipher

48. OnlyOneOf

49. DRIPPIN

50. TRENDZ

Source
yeongnam

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