On March 25, IU officially made her comeback with her 5th full album and an MV for the title track, both named “LILAC”.
The female singer explained that the concept of this album is associated with the word “Insa” (인사), a Korean word that both means hello and goodbye.
In the sense of the flower, “LILAC” is “memories of youth”. Through the album, IU wants to say goodbye to the 20s, express her gratitude to those who have been with her during her youth and welcome the age of 30, a new chapter in her life.
In the album there are no songs she composed herself, but IU chose to collaborate with artists like Naul, Pop Time, Dean or Chanhyuk (AKMU) … For the explanation of this issue, IU replied: “This album does not contain any of my self-composed tracks. Seeing things through the eyes of a producer, I felt that there’s not really a necessity to include my own songs. Many of my past albums contained songs where I portrayed myself in simple terms. But that concept does not fit with this album, so I just made the bold decision to not include any of my own work.”
To promote “Lilac”, for the first time in 4 years (since 2017), IU will be promoting on all 3 music shows: KBS Music Bank, MBC Music Core and SBS Inkigayo.