Despite their success and status as a group, a member is at a disadvantage.
On September 16th, BLACKPINK released their second album “BORN PINK” and the MV for their title track “Shut Down”. An issue came up when YG uploaded the thumbnail for the music video. The thumbnail did not include everyone, with Jennie at the center, Lisa and Rosé peeking through the folding door. Jisoo was not seen in the thumbnail.
Jisoo’s makeup was also complained for not being detailed and sophisticated enough, apart from her scarce screen time and lines. Rosé was also the talk of the town when she had her solo release in the album titled “Hard to Love”.
Jisoo was also in a similar situation during the promotion for “How You Like That”. Her poster was not uploaded on the official Instagram account of YG and she was not seen in the material promoting their dance practice video “Don’t Know What To Do” as she was standing in the back of the group formation.
BLACKPINK saw similar occurrences in their previous comebacks. During the “PINK VENOM” promotion, Lisa’s teaser post Twitter did not include the link to YouTube and Naver, the hashtag also had a typo (#BACPINK instead of #BLACKPINK). The dancer’s teaser video was also not included into the common playlist for BLACKPINK’s “PINK VENOM” until later on.
“Ready for Love” released on 29th July was also met with controversy when rapper Jennie had the fewest rap lines in the song.
She also did not rap in the other two songs “Ice Cream” and “How You Like That”.
The promotional period at music shows continued to spark discussions as Rosé was stuck with a long and straight hairstyle and did not change in style.
With every new comeback BLACKPINK witnesses one of their members being mistreated. The question comes back to how YG Entertainment is handling their female groups.
Source: Yan
