The upcoming girl group of ADOR, a label under HYBE, is finally starting to unveil.
HYBE’s subsidiary ADOR recently posted a video announcing the launch of a new girl group on K-Pop Square’s large billboard located in Samseong-dong, Gangnam-gu, Seoul at 6 am on the 1st, and on M-LIVE and IS-LIVE in Gangnam.
3D texts such as “ADOR Girl Group”, “Min Hee Jin Girl Group” and “July 22nd” filled the screen, and the video ended strongly with an animation that looks like a rabbit breaking through boundaries. ADOR’s rookie group, called Min Hee Jin’s girl group, showed off its extraordinary scale and uniqueness from the launch news opening as a team that is anticipated by K-pop fans around the world.
Min Hee Jin, CEO of ADOR, has been active as a creative director of idol groups for the past 20 years, and is praised as a pioneer who put the keyword “concept” to the mainstream entertainment industry. When establishing the label, she expressed her ambition, “We will introduce artist IP and content that can show the philosophy of ADOR, suggest new tastes and expand the boundaries of content.”
Min Hee Jin previously worked with SM Entertainment, and produced iconic concepts for artists like SHINee and f(x), leading to high expectations for her next group.
The first content of the rookie girl group containing Min Hee-jin’s aspirations will be released on July 22nd. As of the moment, every information of the group, including team name, members, etc, are all kept a secret, drawing intense curiosity on the content to be unveiled on this day.
Source: Daum
