Despite not doing any joint music projects in 2021, BLACKPINK can still preserve its fame.
Rosé and Lisa made impressive solo debuts
In March 2021, Rosé officially made her solo debut with the album – R -. As the main vocal of BLACKPINK, she has achieved a lot of success with On The Ground and Gone. Although both songs are written in English, they are well received by the Korean public.
Not only achieving good results on digital music charts in Korea, On The Ground also ranked at number 70 on Billboard Hot 100. Album – R – also had extremely good sales with more than 282,000 copies in the first day and nearly 450 thousand copies after 1 week of sale – a not small number for a female solo artist.
Following the success of her bandmate, in September, Lisa released the album LALISA, officially debuting as a soloist. With her fame, Lisa got 800,000 copies pre-ordered for the album. On the first day of sale, the female idol sold more than 330 thousand copies and she then achieved more than 736 thousand copies after 1 week.
With these achievements, Lisa broke a series of album records of female solo artists and equaled the record that BLACKPINK had previously set with The Album. LALISA also made Lisa the solo artist who owns the MV with the highest views in the first 24 hours in the world with 73.6 million views on Youtube.
Although it made a big impact internationally, Lisa’s debut was not suitable for the Korean populace. Because of this, LALISA continuously slid on the digital music charts and only brought the female idol 1 weekly trophy.
However, the song debuted at No. 84 on the Billboard Hot 100. Even, the B-side song MONEY remained for 2 weeks on this chart at positions 90 and 93. MONEY also went viral on social media and was covered by many people. Besides, Lisa also collaborated with DJ Snake, Ozuna and Megan Thee Stallion to release the song “SXY Girl”.
Jisoo debuted as an actress
In July 2021, YG Entertainment officially announced that Jisoo would debut as an actress. This information has made fans extremely excited about the new role of the idol. Jisoo also received her first female lead role in Snowdrop, starring Jung Hae In, Yoon Se Ah, Kim Hye Yoon, and Yoo In Na.
However, Jisoo’s acting path is not very favorable. Ever since the Snowdrop project was announced, it has been met with mixed reviews for being accused of distorting history. Even many Koreans have even filed a petition asking the Blue House to ban the drama from broadcasting.
Ignoring the bad controversy about the content, it is undeniable that Jisoo’s acting ability is improving day by day. Through each episode, BLACKPINK’s eldest sister always shows her character’s emotions in the best way. With unremitting efforts and beautiful visuals, Jisoo will definitely be a potential actress in the future.
Jennie to become the new generation advertising queen
If the other members are active in art and music, Jennie will promote activities in the service and commercial sectors. This year, the main rapper of BLACKPINK received many advertising contracts. According to KBS2, Jennie is the female idol with the highest advertising revenue in K-pop with about 5 billion won. This station also compared that Jennie is a potential name for the title of “new generation advertising queen”.
2 MVs reached 1 billion views on Youtube
On April 23, 2021, BLACKPINK’s MV As If It’s Your Last officially hit 1 billion views. As If It’s Your Last was released in June 2017, this is the group’s 4th music video to reach this milestone. Previously, DDU-DU DDU-DU, Kill This Love, and BOOMBAYAH took turns reaching 1 billion views.
In November, How You Like That became the group’s next MV to reach 1 billion views. Worth mentioning, this song only took 503 days to reach this milestone. The most surprising thing is that the dance video for How You Like That is also about to reach 1 billion views. Currently, the video has reached more than 955 million views.
Great success in the fashion field
One of the reasons why BLACKPINK won’t make a comeback in 2021 is the members’ busy schedules in the fashion industry. Currently, the members of BLACKPINK are all ambassadors for many big fashion brands such as Chanel, Dior, Saint Laurent, Celine, Calvin Klein and Bvlgari.
Over the past year, BLACKPINK has continuously created global craze when appearing at many of the world’s most prestigious fashion events such as Met Gala, Paris Fashion Week. The BLACKPINK girls also took turns appearing on the covers of famous magazines such as Vogue, W, Dazed, Elle, Harper’s Bazaar.
Although the group has no joint music project in 2021, the charm of BLACKPINK has never cooled down. Not only beautiful, but the members also proved their talent when entering many fields and creating outstanding success.