Girl group brand reputation ranking in February 2022: No. 3 Red Velvet, No. 2 TWICE, and No. 1 is…?
The results of idol group brand reputation analysis for this month have been announced.
Among the girl groups who made it into the top of the idol group brand reputation rankings in February 2022, 3rd place is Red Velvet, 2nd place is TWICE, and 1st place belongs to BLACKPINK. BLACKPINK draws attention by showing a noticeable gap in brand reputation index with TWICE and Red Velvet.
Earlier today, the Korea Corporate Reputation Research Institute announced the February idol group brand reputation rankings. The rankings are the result of analyzing big data of idol groups’ brand value from January 1st to February 1st.
In February, BTS topped the brand reputation rankings of idol groups, followed by girl groups BLACKPINK, TWICE, and Red Velvet in 2nd to 4th place. 5th to 7th place were occupied by boy groups Seventeen, 2PM, and Wanna One. aespa came in 8th place, NCT in 9th place, and Oh My Girl in 10th place.
The Top 30 of the idol group brand reputation rankings in February 2022 is as follows: BTS, BLACKPINK, TWICE, Red Velvet, Seventeen, 2PM, Wanna One, aespa, NCT, Oh My Girl, The Boyz, IVE, Kep1er, Astro, Girls’ Generation, Lovelyz, Mamamoo, Monsta X, April, EXO, Highlight, Apink, fromis_9, Super Junior, ENHYPEN, SHINee, SF9, Stray Kids, BTOB, and WJSN.
Brand reputation is an index created through big data analysis by finding out that consumers’ online habits have a great influence on brand consumption.
