World-class luxury brands are facing split opinions due to their commemorative writings related to the Itaewon disaster.
Gucci and Dior shared on their official Instagram on Oct 30th, the day after the accident, “We send our deepest condolences to the families and friends of all those who have been affected by the tragedy in Itaewon, Seoul, South Korea.”
These brands wrote the memorial post in both English and Korean. The hashtag also expressed their mourning.
However, these SNS posts are causing mixed reactions. Unlike the majority who joined to pay tribute to the victims of the disaster, some netizens complained that these brands only paid attention to the accident in Korea.
In particular, these netizens pointed out that they did not speak out about Russia’s invasion of Ukraine, the Iranian Mahsa Amini hijab protests, or the bridge collapse in India.
When one netizen commented, “Please mention the Iran situation,” another netizen retorted, “They (luxury brands) are only interested in rich countries.”
On the other hand, there were opinions such as “More than 150 people died,” “Why do you guys want to compete when all are heartbreaking situations,” and “Please be careful.”
Meanwhile, according to the Central Disaster and Safety Countermeasures Headquarters, 156 people died and 157 people were injured in the Itaewon disaster as of Nov 1st.