February Kpop Girl Group Brand Reputation rankings Announceded: BLACKPINK took the top spot for 3 months even without an activity
BLACKPINK still maintains its reputation as the top Kpop girl group despite not releasing any music products.
The Korea Corporate Reputation Research Institute analyzed 49,804,467 brand big data measured from January 13, 2022 to February 13, 2022 for girl group brand reputation big data analysis to analyze girl group brand participation index, media index, and communication The brand reputation index was measured with the index and community index. Compared to the 46,057,960 girl group brand big data in January, it increased by 8.13%.
The BLACKPINK brand, which ranked first in the girl group brand reputation, was analyzed as a brand reputation index of 4,913,943 with a participation index of 189,176, a media index of 853,842, a communication index of 1,510,909, a community index of 2,360,016. Compared to the brand reputation index of 5,619,627 in January, it decreased by 12.56%. Recently, BLACKPINK became the group with the most videos of over 700 million views among K-pop artists. Previously, BLACKPINK achieved 700 million views of music videos such as ‘Ice Cream’, ‘DDU-DU DDU-DU’, ‘Kill This Love’, ‘Boombayah’, and ‘As If It’s Your Last’.
In second place, the aespa brand was analyzed with a brand reputation index of 2,971,114 with a participation index of 355,844, a media index of 869,619, a communication index of 504,626, and a community index of 1,241,025. Compared with the brand reputation index of 3,497,177 in January, it decreased by 15.04%.
In third place, the Red Velvet brand was analyzed with a brand reputation index of 2,644,680 with a participation index of 86,972, a media index of 757,577, a communication index of 346,947, and a community index of 1,453,184. Compared with the brand reputation index of 2,547,622 in January, it increased by 3.81%.
Director Koo Chang-hwan of the Korea Corporate Reputation Research Institute said, “In the link analysis of the BlackPink brands that ranked first in the girl group brand reputation in February 2022, ‘model, breakthrough, record’ came out high, keyword analysis showed ‘Youtube, Instagram, Jennie’. In the analysis of the positive/negative ratio for the BlackPink brand, the positive ratio was analyzed to be 70.61%. If you look at the detailed analysis of the BlackPink brand, brand consumption fell by 7.70%, brand issues It fell 33.22%, brand communication decreased by 11.92%, and brand spread decreased by 2.51%,” he analyzed brand big data.
Top 30 girl group brand reputation rankings in February 2022
