It seems that releasing new song at midnight is not really a wise decision of YG!
At 0:00 am on April 5 (Korean time), Black Pink has officially returned with the new mini album “Kill This Love” and the title song of the same name. Comeback after nearly a year, YG’s girl group made the fans extremely excited when they just revealed the teaser photos and videos. However, compared to the previous comebacks, Black Pink has been experiencing many difficulties this time.
In fact, Black Pink is still doing well in the international market when the “Kill This Love” MV reached 10 million and 20 million views on YouTube in record time. Also, this song quickly debuted at No. 1 on Worldwide iTunes Chart. However, things are not so easy for Black Pink in the domestic market.
To avoid fraud, digital music charts in Korea will freeze real-time charts from 1:00 am to 7:00 am. This means that with “Kill This Love” released at 0:00 am, Black Pink’s new song will lose the chance to appear on the chart at the time that was considered to be the most favorable for the idol groups. However, no one thought that when the real-time chart freezing time is over, “Kill This Love” still cannot appear in the Korean big music charts.
As of 11:30 am on April 5 (Korean time), nearly 12 hours after the song was released and more than 4 hours from the time the realtime chart stopped freezing, “Kill This Love” could only appear on Flo – a new chart recently added to the iChart system, at No. 6. Meanwhile, this song is completely “missing” from the top 100 of the big charts including Melon, Genie, Mnet, Naver Music, Bugs and Soribada. Even on the most popular Korean chart Melon, the only song of Black Pink to be included in the top 100 at the moment is … “DDU-DU DDU-DU”.
The current situation makes many fans feel confused because everyone knows how important this comeback is to Black Pink and YG. After all the storms related to Jennie’s scandal, controversial American ambitions or serious management scandals, Black Pink needs a successful comeback to be able to confirm the foothold in Korea, at the same time rescuing YG from the current hardship. Although the image of the group has worsened a little in the eyes of the Korean public, the fact that the new song not reaching the top 100 digital music is really unimaginable.
There have been many explanations given around this terrible digital music performance of “Kill This Love”. Many people believe that at the present time when Korea is focusing on a serious forest fire in Sokcho, no one seems to have any interest in Black Pink’s new song or the songs of any other group. Some argue that YG’s release of the album in the middle of the night, with the announcement of focusing on the global market, has greatly influenced its ability to appear on digital music charts in their home country. In addition, some did not rule out speculation that perhaps the Korean public was actually doing exactly what they claimed – boycotting all the products of YG’s artists.
Whatever the real reason, it is clear that the current situation of “Kill This Love” is still worrying fans. Of course, the fans are also working hard to make the new song of Black Pink appear on the digital music charts. At the same time, they are constantly hoping that “Kill This Love” may soon attract the attention of the audiences from Korea and help to re-establish the performance that Black Pink has done with previous songs.
What do you think about this situation of “Kill This Love”?