“No shortest, only shorter” is YG’s criterion when naming BLACKPINK’s products
BLACKPINK is currently the top Kpop group with a unique style. However, many times fans are shocked by the names of the products released by BLACKPINK. “No shortest, only shorter” is YG’s criterion when naming BLACKPINK’s products.
The first one is Jennie’s solo debut. At the end of 2018, when Jennie released a promotional poster for her solo debut with a single word SOLO, people thought it was just an announcement for Jennie’s solo activities. Unexpectedly, SOLO is the name of her debut song.
Until the first full album in BLACKPINK’s career, Blinks were shocked by the name The Album. Everyone thought this important album of the group would have a beautiful name, but it simply turned out to be The Album.
BLACKPINK’s first online concert is called The Show. By this point, fans seem to be getting used to this. Instead of being surprised or shocked, Blinks gradually find it interesting.
On February 12, Lisa released a dance clip of Lili’s Film. This clip not only attracted the attention for Lisa’s impressive dancing ability but also for its beautiful cinematic concept. And as you know, the product is called The Movie.
Before setting the official solo debut date, Rosé once made people excited with a teaser that revealed her extremely catchy melody and impressive visual, titled Coming Soon. With the familiar naming formula, everyone guessed the name of the song would be Coming Soon. However, then YG announced that it was a b-side track in Rosé’s upcoming single album, called Gone. There is no shortest, only shorter!
Recently, Rosé’s latest solo poster revealed only the letter R, which is said to be the name of the upcoming single album.
However, on the evening of March 4, YG released a poster announcing that the name of Rosé’s solo song is On The Ground, not -R-. Therefore, -R- seems to be just the initials of Rosé’s name, announcing her beginning as a solo artist!
This naming style used to make YG be criticized for being lazy and less creative. However, over time, many people feel that those names are extremely memorable and impressive. BLACKPINK has also received attention with this interesting naming concept.