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Fans angrily asked the company to re-change the stage names of Won Young and Yujin, why?

Controversy started when the rankings on the brand value chart of Jang Won Young and Ahn Yujin (IVE) were announced. Fans thought that the two should have ranked higher, but the company suddenly changed the stage names of the two female idols, which affected their results.

Specifically, according to the recently announced female idol brand rankings in December, Jang Won Young ranked 23rd and Ahn Yujin ranked 78th. This result is somewhat lower than fans’ expectations. Because over the past month, the topic of Won Young and Yujin re-debuting with IVE has always been hotly discussed on social networks.

Jang Won Young Ahn Yujin

In particular, Won Young is the most mentioned member in IVE, she also has many individual activities, but she is ranked far below the group’s youngest member – Leeseo, shocking many fans.

Leeseo attracted attention thanks to her cute and flexible expressions on the debut stage.
Leeseo attracted attention thanks to her cute and flexible expressions on the debut stage.

The reason is said to be because Starship Ent changed the stage names of Won Young and Yujin in calculating the brand value. Before re-debuting with IVE, the Korean public and media all mentioned the two girls with the full names “Jang Won Young” and “Ahn Yujin”. Meanwhile, Starship uses the stage names “Won Young” and “Yujin” to calculate brand value points. Therefore, all posts, discussions, comments, hashtags using the previous stage names of the 2 female idols “Jang Won Young” and “Ahn Yujin” will not be counted.

There is a clear difference between the search volume of the two keywords "Jang Won Young" and "Won Young"
There is a clear difference between the search volume of the two keywords “Jang Won Young” and “Won Young”
Search index of 2 keywords "Ahn Yujin" (green) and "Jang Won Young" (pink) in the past 1 month
Search index of 2 keywords “Ahn Yujin” (green) and “Jang Won Young” (pink) in the past 1 month

Brand value is the determining factor in the popularity of a star. So, the sudden change of the company angered Won Young and Yujin‘s fans. Immediately, fans sent a letter asking Starship Ent to change the stage names of the two female idols. However, Starship has not yet responded to this request of the fan. Perhaps fans have to wait until the January 2022 brand value rankings are released to see if their efforts pay off.

Source
hoahoctro

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