Defeating both Lim Young-woong and BTS, the first place in May’s Star Brand Reputation Rankings is…

Soccer star Son Heung-min overtook BTS and Lim Young-woong to take the first place in brand reputation in May.

The Korea Corporate Reputation Research Institute announced on the 29th of last month, “As a result of big data analysis of star brand reputation in May 2022, Heung-Min Son was ranked first, Lim Young-Woong took the second place, and BTS was at the third place.” As a result, Son Heung-min became the top star brand of the year for the second time since March.

Star brand reputation analysis was conducted on entertainers, singers, trot singers, drama actors, movie actors, boy groups, girl groups, and sportsmen.

“As a result of big data analysis of star brand reputation in May 2022, Son Heung-min ranked first,” said Koo Chang-hwan, director of the Korea Business Reputation Research Institute. 

Top 30 Star brand reputation rankings in May:

1. Son Heung-min
2. Lim Young-woong
3. BTS
4. Psy
5. IU
6. Blackpink
7. Son Seok-gu
8. Lee Chan-won
9. Daniel Kang
10. Ryu Hyun-jin
11. Red Velvet
12. Twice
13. Kim Jun-ho
14. Kim Hye-soo
15. NCT
16. Kim Jong-guk
17. (G)I-dle
18. Yoo Jae-seok
19. Lee Byung-hun
20. Lee Jung-jae
21. Seventeen
22. Taeyeon
23. Young-tak
24. Ma Dong-seok
25. Big Bang
26. Girls’ Generation
27. Song Ga-in
28. Son Ye-jin
29. Jeong Dong-won
30. Lee Seung-gi 

Source: Wikitree