Soccer star Son Heung-min overtook BTS and Lim Young-woong to take the first place in brand reputation in May.
The Korea Corporate Reputation Research Institute announced on the 29th of last month, “As a result of big data analysis of star brand reputation in May 2022, Heung-Min Son was ranked first, Lim Young-Woong took the second place, and BTS was at the third place.” As a result, Son Heung-min became the top star brand of the year for the second time since March.
Star brand reputation analysis was conducted on entertainers, singers, trot singers, drama actors, movie actors, boy groups, girl groups, and sportsmen.
“As a result of big data analysis of star brand reputation in May 2022, Son Heung-min ranked first,” said Koo Chang-hwan, director of the Korea Business Reputation Research Institute.
Top 30 Star brand reputation rankings in May:
- Son Heung-min
- Lim Young-woong
- BTS
- Psy
- IU
- Blackpink
- Son Seok-gu
- Lee Chan-won
- Daniel Kang
- Ryu Hyun-jin
- Red Velvet
- Twice
- Kim Jun-ho
- Kim Hye-soo
- NCT
- Kim Jong-guk
- (G)I-dle
- Yoo Jae-seok
- Lee Byung-hun
- Lee Jung-jae
- Seventeen
- Taeyeon
- Young-tak
- Ma Dong-seok
- Big Bang
- Girls’ Generation
- Song Ga-in
- Son Ye-jin
- Jeong Dong-won
- Lee Seung-gi
Source: Wikitree
