BTS member Jimin shines with his popularity, taking 1st place in the April Boy Group Personal Brand Reputation ranking for 2023.
On April 15th, according to the results of the April Boy Group Personal Brand Reputation released by the Korean Corporate Reputation Research Institute, Jimin took first place.
The brand reputation score for Jimin’s brand was analyzed to be 8,013,315, with a participation index of 1,128,552, media index of 1,068,712, communication index of 2,784,875, and community index of 3,031,175. This represents a 98.64% increase from the previous month’s score of 4,034,139.
Jimin, who recorded the top ranking for April Boy Group Personal Brand Reputation, had high scores in link analysis for ‘announcing,’ ‘breaking through,’ and ‘recording.’ In keyword analysis, ‘Like Crazy,’ ‘YouTube,’ and ‘ARMY’ were highly analyzed. The positive ratio was analyzed to be 92.39%.
Compared to the Big Data on Boy Group Personal Brand Reputation of 4,034,139 from March, Jimin increased by 98.64%. In detail, brand consumption increased by 74.18%, brand issues increased by 74.33%, brand communication increased by 102.40%, and brand spread increased by 116.95%.
In April 2023, the ranking of the top 30 individual brand reputations for boy groups was analyzed, with Jimin of BTS, Cha Eunwoo of ASTRO, Kang Daniel of Wanna One, V of BTS, J-Hope of BTS, Suga of BTS, G-Dragon of Big Bang, Jungkook of BTS, Baekhyun of EXO, Changjo of Teen Top, Park Ji-hoon of Wanna One, Jin of BTS, RM of BTS, Key of SHINee, Onew of SHINee, Hwang Minhyun of Wanna One, CAP of Teen Top, Kim Jaehwan of Wanna One, Niel of Teen Top, Kyuhyun of Super Junior, Minhyuk of Monsta X, Ong Seongwu of Wanna One, Chunji of Teen Top, Hoshi of Seventeen, Jaehyun of NCT, Siwon of Super Junior, Kang Seungyoon of Winner, Kai of EXO, Juyeon of The Boyz, and Minho of SHINee being analyzed in order.
In second place, the brand reputation index for Cha Eunwoo of ASTRO was analyzed to be 5,198,244 with a participation index of 1,270,653, media index of 1,136,420, communication index of 1,198,909, and community index of 1,592,262. Compared to March’s brand reputation index of 4,250,124, it increased by 22.31%.
In third place, the brand reputation index for Kang Daniel of Wanna One was analyzed to be 4,065,621 with a participation index of 900,799, media index of 868,975, communication index of 1,003,729, and community index of 1,292,117. Compared to March’s brand reputation index of 3,784,328, it increased by 7.43%.
In fourth place, the brand reputation index for V of BTS was analyzed to be 3,850,206 with a participation index of 589,003, media index of 565,010, communication index of 1,001,918, and community index of 1,694,276. Compared to March’s brand reputation index of 4,875,543, it decreased by 21.03%.
In fifth place, the brand reputation index for J-Hope of BTS was analyzed to be 3,768,060 with a participation index of 189,251, media index of 482,688, communication index of 1,058,737, and community index of 1,806,372. Compared to March’s brand reputation index of 4,625,286, it decreased by 18.50%.
Source: Daum.
