According to the analysis of Big Data in January 2019, it was analyzed that BTS took the No.1 spot, followed by Wanna One and EXO.
The Korea Enterprise Press Institute measured 110,277,748 big data from Dec. 10, 2018 to Jan. 11, 2019 through consumer behavioral analysis to measure participation, media, communication and community indexes for boy group brands.
At first place, BTS’ brand was analyzed at 27,522,776 with the participation index of 5,482,928, media Index of 8,042,752, communication index of 7,238,389, community index of 6,758,707. BTS’ brand, which was ranked No. 1 in analysis of Big Data in January 2019, is highly analyzed for “cute, effort, and cool” in link analysis. Keyword analysis shows that “golden disk, MAMA, and billboard” are highly analyzed. The positive ratio analysis shows that the positive ratio is 85.85%.
Second place, Wanna One’s brand was analyzed with brand reputation index of 14,151,904, including the participation index of 1,545,896, media index of 6,422,528, communication index of 3,327,380 and community index of 2,856,100. Third place, EXO’s brand was analyzed with a brand reputation index of 9,255,930.
Below are the top 30:
- Wanna One
- MONSTA X
- NU’EST W
- The Boyz
- Super Junior
- Stray Kids
- Block B