According to analysis of Big Data in October of 2018, BTS ranked 1st place, followed by BLACKPINK and WANNA ONE.
The Korea Institute of Enterprise Review analyzed 106,532,910 big data brands from September 26, 2018 to October 27, 2018 and analyzed the brands, media, communications and community of consumers. In September, it decreased by 9.91 percent from 118,251,077 singers’ brands.
BTS, who ranked 1st place, was found to have 19,903,080 index points, with the participation index of 1,991,322, media index 4,502,624, communication index 9,787,726 and community index 3,621,408. BTS‘ brand reputation index fell 1.32 percent from 20,169,012 in September.
In October 2018, BTS was most searched with these keywords: ‘Thank You, Best, Happy’, and link analysis was high in return with “Jimin”, “Return to Korea” and “Waste It On Me The”. The positive ratio analysis for BTS brand is analyzed to be a positive ratio of 82.99%.