April boy group brand reputation rankings have been revealed.
This month’s rankings were decided by The Korean Business Research Institute through an analysis of K-pop boy groups’ consumer behavior, media coverage, communication, and community indexes, based on big data collected from March 9 to April 9, with the total amount of data increased by 21.05% compared to last month.
For the 47th month in a row, 1st place continued to be occupied by BTS with a brand reputation index of 13,032,735, a participation index of 1,436,240, a media index of 3,721,841, an interaction index of 3,694,063, and a community index of 4,180,591. Compared to BTS’ brand reputation index of 11,704,137 in March, it increased by 11.35%.
Phrases that ranked the highest in BTS’s keyword analysis were “Time magazine,” “cover model,” and “The Grammys,” while the Top 3 terms in their link analysis were “selected,” “influential,” and “misfire.” Moreover, the positive/negative ratio analysis of BTS was 85.46%.
BIGBANG came in 2nd place with a brand reputation index of 7,655,526, a participation index of 1,140,868, a media index of 2,983,700, an interaction index of 1,624,483, a community index of 1,906,475. The brand reputation index rose significantly by 847.13% compared to March following BIGBANG’s recent comeback with “Still Life”.
SEVENTEEN ranked 3rd place, with a reputation index of 3,264,715, a participation index of 384,970, a media index of 1,242,890, an interaction index of 657,406, and a community index of 979,449. Compared to the brand reputation index of 3,408,409 in March, it decreased by 4.22%.
EXO was 4th place with a brand reputation index of 2,718,934, marking a slight increase by 4.52% compared to March.
NCT was the last group that made it into the Top 5 with a brand reputation index 2,694,839, recording an increase by 16.24% compared to March.
Boy group brand reputation rankings for April 2022 are in this order: BTS, BIGBANG, SEVENTEEN, EXO, NCT, Stray Kids, BTOB, Super Junior, The Boyz, MONSTA X, SHINee, TREASURE, ASTRO, Wanna One, NU’EST, 2PM, ENHYPEN, Tomorrow x Together, Infinite, WINNER, SF9, ATEEZ, Pentagon, Tan, VIXX, TVXQ, Wei, Highlight, CRAVITY, Block B, GOT7, Verivery, Golden Child, NINE.i, MIRAE, Victon, Shinhwa, KNK, Tempest, B1A4, FT Island, Withers, 2AM, P-Nation, Teen Top, JYJ, ONF, Oneus, UP10TION, and BAE173.