BTS topped the boy group brand reputation rankings in November.
From October 12th to November 12th, The Korea Institute of Corporate Reputation measured 50,972,215 boy group brand big data through consumer behavior analysis, categorized into the participation index, media index, communication index, and community index.
The brand reputation index is an index created through brand big data analysis by finding that consumers’ online habits have a great influence on brand consumption. Boy group brand reputation analysis can measure positive and negative evaluations of boy groups, media interest, and consumer interest and traffic. The recommendation index through the brand reputation ranking page is also included as a variable.
In November 2022, the Top 30 boy group brand reputation rankings, in sequential order, include: BTS, Stray Kids, SEVENTEEN, EXO, The Boyz, Infinite, Omega X, TREASURE, MONSTA X, ATEEZ, BTOB, Highlight, WINNER, TXT, Wanna One, NCT, ENHYPEN, SHINee, BIGBANG, ASTRO, Super Junior, Oneus, SF9, 2PM, TVXQ, Pentagon, VIXX, Shinhwa, ONF, and Block B.
Koo Chang Hwan, director of the Korea Corporate Reputation Research Institute, said, “As a result of big data analysis of boy group brand reputation in November 2022, BTS ranked first. Compared with 57,455,002 brand big data in October, the boy group brand category decreased by 16.67%. According to the detailed analysis, brand consumption increased by 14.38%, brand issues decreased by 13.16%, brand communication decreased by 5.15%, and brand spread decreased by 16.48%.”
“BTS, who ranked first in boy group brand reputation in November 2022 in big data analysis, was highly analyzed for “advertisement, break through, and record” in link analysis. In keyword analysis, ‘Jin’, ‘HYBE’, and ‘Billboard’ were analyzed highly. In the positive-negative ratio analysis, the positive ratio was analyzed to be 78.59%. If you look at the detailed analysis of the brand reputation of BTS, brand consumption rose by 33.85%, brand issue fell by 22.12%, brand communication fell by 17.60%, and brand expansion fell by 19.75%,” he analyzed the brand big data of BTS.