BTS beat Jeon Ji-hyun to become the star who earned the most advertising fees this year.
KBS 2TV’s entertainment program “Entertainment Company Live,” which aired on the afternoon of November 19th, revealed the celebrities who swept the advertising industry in 2021. Among the rankings unveiled from first to eighth, BTS, which has become a world-class group, topped the list, followed by actress Jeon Ji-hyun, who has long been loved by the public.
Specifically, Jeon Ji-hyun is reported to be active as the permanent model of brands in various fields such as food, jewelry, and clothing. Currently, she is modeling for 15 brands. Jeon Ji-hyun is known to have earned about 1 billion won in advertising fees per brand per year, so it is a total of 15 billion won of advertising fee for her.
Since BTS emerged as a blue chip in the advertising industry, the group has also been playing a global role in the advertising industry with its global popularity.
In particular, BTS drew attention in May for its collaboration with McDonald. It is reported that the estimated revenue of the advertisement alone is about 10 billion won. BTS is the model of 11 brands and has earned about 65 billion won in advertising revenue this year alone as a result of adding up its collaboration with McDonald.
On the chart, many outstanding stars were listed. Following BTS and Jeon Ji-hyun in third place was Park Seo-joon, fourth place Cho Jung-seok, fifth place Son Heung-min, and sixth place was BLACKPINK‘s Jennie, seventh place was Lim Young-woong and eighth place was Yoon Yeo-jung.