BTS ranked first in the boy group brand reputation rankings in June 2022.
The Korea Corporate Reputation Research Institute analyzed 65,651,158 boy group brand big data measured from May 11, 2022 to June 11, 2022, through consumer behavior analysis and analyzed the boy group brand participation index, media index, communication index, and community index. Compared to last month, it increased by 3.44%.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, “As a result of big data analysis of boy group brand reputation in June 2022, the BTS brand ranked first. The boy group brand category increased by 3.44% compared to 63,469,741 brand big data in May. According to the detailed analysis, brand consumption decreased by 5.39%, brand issue increased by 12.36%, brand communication decreased by 1.57%, and brand spread rose by 1.17%.”
He continued, “The BTS brand, which ranked first in big data analysis in June 2022, was analyzed as “revealing, visiting, and appearing” in the link analysis. In the keyword analysis, “Proof, ARMY, and the White House” was highly analyzed. In the positive-negative ratio analysis, the positive ratio was analyzed to be 94.33%. If you look at the detailed analysis of the brand reputation of BTS, brand consumption fell by 3.44%, brand issues decreased by 0.77%, brand communication increased by 0.04%, and brand expansion rose by 1.98%.”
Check out the top 30 for this month below!
- Big Bang
- Monsta X
- The Boyz
- Tomorrow X Together
- Super Junior
- Stray Kids
- Wanna One
- Golden Child