Celebrity

BTS Jimin tops boy group’s personal brand reputation in May

BTS Jimin dominated the boy group’s personal brand reputation in May.

On May 20th, Korea Corporate Reputation Research Institute released the analysis of big data in May 2023 of boy group’s personal brand reputation. In the list, BTS Jimin came in first, followed by fellow BTS member V. Kang Daniel entered the chart in third place. 

Koo Chang Hwan, the director of the Korea Corporate Reputation Research Institute, said, “BTS’ Jimin, who ranked No.1 in the boy group’s personal brand reputation in May 2023, was highly analyzed for ‘participate, release, and record’ in the link analysis. ‘Like Crazy, OST, and ARMY’ were highly analyzed in the keyword analysis. In the positivity rate analysis, the rate was 86.77%”. 

jimin

The Korea Corporate Reputation Research Institute extracted 96,893,498 brand big data from 703 boy group individuals from April 20 to May 20, 2023, and analyzed the brand reputation index using the participation index, media index, communication index, and community index. Compared to 101,087,440 Boy Group Brands Big Data in April, it decreased by 4.15%.

In second place, BTS V was analyzed with a brand reputation index of 3,620,208 comprised of a participation index of 407,270, media index of 390,248, communication index of 1,343,843, community index of 1,478,847. Compared to the brand reputation index of 3,850,206 in April, it fell by 5.97%.

bts-v

In third place, Kang Daniel received a brand reputation index of 3,010,114, which is comprised of a participation index of 799,982, a media index of 568,694, a communication index of 915,562, and a community index of 725,876. Compared to the brand reputation index of 4,065,621 in April, it fell by 25.96%.

Kang Daniel

In fourth place, EXO Baekhyun obtained brand reputation index of 2,484,239, with a participation index of 380,110, a media index of 357,428, a communication index of 693,220, and a community index of 1,053,481. Compared to the brand reputation index of 2,051,244 in April, it increased by 21.11%.

baekhyun

Fifth place was the BTS Jungkook whose brand reputation index was 2,387,331. The participation index was 321,618, the media index was 305,109, the communication index was 918,954, and the community index was 841,651. Compared to the brand reputation index in April, it increased by 13.15%.

jung kook

Source: daum 

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