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BTS Jimin x V x Jungkook dominate the TOP 3 of October Boy Group Member Brand Reputation Rankings

It is released that BTS Jimin, V and Jungkook ranked TOP 3 in October’s brand reputation rankings for individual boy group members.

The Korean Business Research Institute extracted 101,091,438 big data of 687 boy group members from September 16th, 2021 to October 16th, 2021 to analyze big data on K-pop boy group individual brand reputation. The brand reputation rankings were determined through an analysis of consumer behaviors, which is sorted into participation index, media index, communication index and community index.

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BTS Jimin continued to lead the Boy Group Individual Brand Reputation Ranking this month (October 2021) and is followed by BTS V at No.2 and BTS Jungkook at No.3. Other male idols ranking from No.4 to No.30 are ASTRO Cha Eun-woo, BTS Jin, Highlight Yang Yo-seob, BTS Suga, NCT Taeyong, BTS RM, Winner Song Mino, Big Bang G-Dragon, BTS J-hope, SF9 Rowoon, NCT Doyoung, NCT Jaehyun, NCT Jungwoo, SHINee Jonghyun, SHINee Minho, The Boyz Younghoon, SHINee Key, 2PM Junho, NCT Mark, The Boyz Hyunjae, HIGHLIGHT Yoon Doo-joon, JYJ Kim Jae-joong, GOT7 Jinyoung, Winner Kang Seung-yoon, NCT Johnny, EXO D.O, and EXO Kai.

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Director of the Korean Business Research Institute, Koo Chang-hwan, said, “The No.1 in the brand reputation rankings was BTS Jimin. The high-ranking words related to Jimin are “happy”, “donate”, “thankful”. Meanwhile, his highest-ranking keywords are “birthday”, “ARMY” and “congratulate”. In addition, Jimin received a positive score of 91.50% in the analysis of the positive-negative reactions. Compared to his brand reputation index in September 2021 (4,856,577), his October figure rose 57.62% to reach 7,654,771.”

The No.2 (BTS V) also witnessed an increase of 51.38% in his brand reputation figure this October and the index of BTS Jungkook, who ranked No.3, also saw a rise of 69.78% compared to last month’s figure.

Source: Daeum

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