Arirang TV’s <Foreign Correspondents> analyzed the secret of success and future influence of BTS, which is gaining popularity worldwide after 2020.
In Arirang TV’s news discussion <Foreign Correspondents>, foreign media from various countries, including freelancers, journalists, along with the Professor Candace Epps-Robertson, who studies BTS and the ARMY fandom at the University of North Carolina, was connected to analyze the secret of success and future influence of BTS, which is gaining popularity worldwide after 2020.
First, reporter Sakabe Tetsuo analyzed the success factor of BTS as, “BTS music has catchy lyrics and dynamic choreography, and each member has dedicated themselves to it, creating expertise.” Reporter Jack Barton also pointed out that “lyrics and choreography reached the spirit of the times, such as teenagers’ worries and social problems.”
In addition, when reporter Barton stated, “The biggest secret to BTS’s success is their natural way of communicating with fans through SNS.” Reporter Sakabe said, “There are BTS fans among my colleagues, and they say that whenever they see BTS news on social media, they feel closer to them.”
Professor Robertson raised the concept of ‘Global Citizenship’ in BTS. “Global citizenship promotes human rights, social justice, and diversity beyond the nation, and BTS’ music and message represent the definition of a global citizen.” Reporter Andres Sanchez-Braun added, “BTS’s fandom, ARMY, is also active in supporting protests against racism in the United States.“
Professor Robertson also gave information, “With the release of the ‘Map Of The Soul’ album in 2020, BTS also exhibited a global art project that could be accessed by many people.”
On the other hand, reporter Barton discussed, “BTS’ attendance at the UN General Assembly affirmed that BTS had already fulfilled their diplomatic role“, and stated, “BTS is strengthening Korea’s soft power.”
Reporter Sakabe added, “Even middle-aged Japanese men who were negative about Korean culture are also being influenced by their K-pop fans children.“