Despite no group activities, BTS stays in first place in August brand reputation, boy group category.
The Korea Corporate Reputation Research Institute compiled 59,275,122 boy group brand big data measured from July 13th, 2022 to August 13th, 2022, through consumer behavior analysis, and measured the boy group brand participation index, media index, communication index, and community index. There was an increase of 28.65% compared to a total of 46,074,320 brand big data recorded in July.
The brand reputation index is an index created through brand big data analysis, based on the finding that consumers’ online habits have a great influence on brand consumption.
Boy group brand reputation analysis can measure positive and negative evaluations of boy groups, media interest, as well as consumer interest and traffic. The recommendation index through the brand reputation ranking page is also included.
In August 2022, Top 30 of Boy Group Brand Reputation include BTS, Seventeen, NCT, WINNER, EXO, Super Junior, The Boyz, ENHYPEN, SHINee, ASTRO, MONSTA X, Big Bang, Tomorrow X Together, Stray Kids, BTOB, FT Island, ATEEZ, SF9, Infinite, Treasure, Highlight, Nu’est, 2PM, Wanna One, Shinhwa, Golden Child, Pentagon, ONF, GOT7, and TVXQ, respectively.
BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook) ranked first in the boy group brand reputation, with a total brand reputation index of 7,989,686, out of which participation index was 869,265, media index was 2,518,629, a communication index was 1,925,996, and community index was 2,675,797. Compared with the brand reputation index of 5,786,587 in July, BTS saw a rise of 38.07%.
In 2nd place was SEVENTEEN (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, Dino), who has a participation index of 675,684, a media index of 1,652,254, a communication index of 1,121,614, and a community index of 1,162,246. The total brand reputation index of SEVENTEEN was 4,611,799, having increased by 17.92% compared to July’s brand reputation index of 3,911,076.
3rd place belonged to NCT (Taeil, Johnny, Taeyong, Yuta, Doyoung, Ten, Jaehyun, Winwin, Mark, Renjun, Jeno, Haechan, Jaemin, Chenle, Jisung, Lucas, Jungwoo, Kun, Shotaro, Sungchan), with a brand participate index of 133,918, media Index of 959,497, communication index of 441,064, and community index of 1,040,139. This totaled to a brand reputation index of 2,574,617, which is a 10.65% increase from July’s brand reputation of 2,326,899.
WINNER (Kang Seungyoon, Kim Jinwoo, Song Minho, Lee Seunghoon) came in 4th place with a brand reputation index of 2,308,073, participation index of 205,226, media index of 996,958, communication index of 462,756, and community index of 643,132. Compared to the brand reputation index of 1,466,214 in July, it increased by 57.42%.
EXO (Suho, Chanyeol, Kai, D.O., Baekhyun, Sehun, Xiumin, Chen, Lay) landed in 5th place with a brand reputation index of 2,295,026, including a participation index of 90,454, a media index of 717,476, a communication index of 545,412, and a community index of 941,684. Compared with the July brand reputation index of 897,581, it increased by 155.69%.
Koo Changhwan, director of the Korea Corporate Reputation Research Institute, said, “As a result of big data analysis of boy group brand reputation in August 2022, the BTS brand ranked first. The boy group brand category increased by 28.65% compared to 46,074,320 brand big data in July. According to the detailed analysis, brand participation rose by 8.01%, brand media rose by 33.95%, brand communication rose by 22.60%, and brand community rose by 33.34%.“
He continued, “The BTS brand, which ranked first in the boy group brand reputation in August 2022, was highly analyzed for “restart”, “appear”, and “break through” in the link analysis. In the keyword analysis, “J-Hope”, “Jimin”, and “Jungkook’ were analyzed highly. In the positive-negative ratio analysis, the positive ratio was analyzed to be 66.72%. If you look at the detailed analysis of the brand reputation of BTS, brand consumption rose by 3.59%, brand issue fell by 7.92%, brand communication rose by 60.05%, and brand expansion rose by 165.28%.”
In August 2022, analysis of boy group brand reputation covered BTS, SEVENTEEN, NCT, WINNER, EXO, Super Junior, The Boyz, ENHYPEN, SHINee, ASTRO, MONSTA X, BIGBANG, TOMORROW X TOGETHER, Stray Kids, BTOB, FT Island , ATEEZ, SF9, Infinite, Treasure, Highlight, Nu’est, 2PM, Wanna One, Shinhwa, Golden Child, Pentagon, ONF, GOT7, TVXQ, VIXX, Drippin, P-Nation, Unite, Victon, TAN, CRAVITY, Block B, Wei, Verivery, Withers, B1A4, Teen Top, DKZ, Oneus, Xdinary Heroes, Sechs Kies, CIX, ATBO, and TNX were analyzed.
Source: daum
