BLACKPINK’s Jisoo Tops May Individual Girl Group Members Brand Reputation Ranking

The Individual Girl Group Members Brand Reputation Ranking for May has been unveiled. 

According to the analysis of big data for individual girl group members brand reputation from April 21, 2023, to May 21, 2023, BLACKPINK’s Jisoo ranked first, followed by Girls’ Generation’s Taeyeon in second place and aespa’s Karina in third place.

In 1st place, BLACKPINK’s Jisoo had a participation index of 258,982, media index of 263,195, communication index of 1,283,300, and community index of 2,868,533, resulting in a brand reputation index of 4,674,010. Compared to Jisoo’s previous April brand reputation index of 8,544,173, it decreased by 45.30%.

In 2nd place, Girls’ Generation’s Taeyeon’s brand had a participation index of 815,313, media index of 840,893, communication index of 650,053, and community index of 1,947,967, resulting in a brand reputation index of 4,254,226. Compared to the previous April’s brand reputation index of 1,704,658, it increased by 149.56%.

In 3rd place, aespa Karina’s brand, with a participation index of 264,873, media index of 240,878, communication index of 552,803, and community index of 1,677,529, resulted in a brand reputation index of 2,736,083. Compared to the previous April’s brand reputation index of 1,523,024, it increased by 79.65%.

In 4th place, NewJeans Minji’s brand had a participation index of 780,386, media index of 700,978, communication index of 453,143, and community index of 778,491, resulting in a brand reputation index of 2,712,999. Compared to the previous April’s brand reputation index of 3,377,165, it decreased by 19.67%.

In 5th place, NewJeans Hanni’s brand had a participation index of 662,572, media index of 598,776, communication index of 408,446, and community index of 896,006, resulting in a brand reputation index of 2,565,800. Compared to the previous April’s brand reputation index of 3,163,464, it decreased by 18.89%.

The individual girl group members’ brand in May increased by 4.23% compared to the brand big data of 96,583,408 pieces in April. In detailed analysis, brand consumption increased by 11.41%, brand issues decreased by 1.57%, brand communication increased by 0.73%, and brand expansion increased by 7.11%.

BLACKPINK Jisoo’s brand showed high results in link analysis for ‘lovable, beautiful, breakthrough,’ and keyword analysis revealed high results for ‘flower, YouTube, ambassador.’ The positive to negative analysis showed a positive ratio of 84.02%.

In May 2023, the Top 30 individual girl group brand reputation ranking is as follows:

1. BLACKPINK’s Jisoo
2. Girls’ Generation’s Taeyeon
3. aespa’s Karina
4. NewJeans’ Minji
5. NewJeans’ Hanni
6. aespa’s Winter
7. LE SSERAFIM’s Kim Chaewon
8. NewJeans’ Haerin
9. BLACKPINK’s Jennie
10. BLACKPINK’s Rosé
11. LE SSERAFIM’s Kazuha
12. LE SSERAFIM’s Huh Yunjin
13. Red Velvet’s Joy
14. NewJeans’ Danielle
15. IVE’s Liz
16. Girls’ Generation’s Yoona
17. BLACKPINK’s Lisa
18. Red Velvet’s Wendy
19. Girls’ Generation’s Sunny
20. LE SSERAFIM’s Hong Eunchae
21. IVE’s Ahn Yujin
22. Red Velvet’s Seulgi
23. TWICE’s Nayeon
24. Girls’ Generation’s Seohyun
25. Girls’ Generation’s Yuri
26. IVE’s Jang Wonyoung
27. IVE’s Gaeul
28. Oh My Girl’s Mimi
29. IVE’s Leeseo
30. Oh My Girl’s Arin

Source: Daum.