Once again showing her overwhelming popularity, BLACKPINK’s Jennie topped the girl group’s individual brand reputation chart in May

dhanMay 15, 2022Last Updated: May 15, 2022

2 minutes read

Jennie (BLACKPINK) continues to prove that she is the current top female idol

The Korea Corporate Reputation Research Institute extracted 97,956,890 brand big data from 579 individual girl groups from April 15, 2022 to May 15, 2022 for girl group individual brand reputation big data analysis, The brand reputation index was analyzed with the participation index, media index, communication index, and community index created with behavioral analysis. Compared with 101,782,322 girl group personal brand big data in April, it decreased by 3.76%.

As a result of big data analysis of girl group individual brand reputation in May 2022, Black Pink’s Jennie once again took the top spot, the 2nd place belongs to Cosmic Girls’ Bona and Mamamoo’s Hwasa is at the 3rd place.

The BLACKPINK Jennie brand, which ranked first in the girl group personal brand reputation chart, was analyzed with a brand reputation index of 3,850,732, with a participation index of 251,684, and a media index of 365,187, a communication index of 1,293,899, a community index of 1,939,963. Compared with the brand reputation index of 3,891,015 in April, it fell by 1.04%.

Director Koo Chang-hwan of the Korea Corporate Reputation Research Institute said, “The BLACKPINK JENNIE brand, which ranked first in girl group individual brand reputation in May 2022, showed high ‘perfect, sexy, bold’ in link analysis, and ‘Instagram, fashion, bikini’ in keyword analysis. Compared to the Black Pink Jennie brand reputation index of 3,891,015 in April, it decreased by 1.04%, in a detailed analysis, brand consumption decreased by 23.69%, brand issue decreased by 17.60%, brand communication decreased by 1.20%, and brand expansion rose by 7.28%. In the positive-negative ratio analysis, the positive ratio was analyzed to be 73.04%.”

In the second place, Cosmic Girls’ Bona brand was analyzed with a brand reputation index of 3,385,296 with a participation index of 939,651, a media index of 979,291, a communication index of 526,473, and a community index of 939,880. Compared with the brand reputation index of 3,701,519 in April, it increased by 4.03%.

In the third place, Mamamoo’s Hwasa brand was analyzed with a brand reputation index of 2,481,278, with a participation index of 176,787, a media index of 106,354, a communication index of 853,240, and a community index of 1,344,896. Compared with the brand reputation index of 1,164,349 in April, it increased by 190.75%.

In fourth place, aespa Winter brand was analyzed with a brand reputation index of 2,340,529 with a participation index of 457,701, a media index of 411,523, and a communication index of 322,599, and a community index of 1,148,705. Compared with the brand reputation index of 1,714,500 in April, it increased by 44.72%.

In fifth place, Black Pink Jisoo brand was analyzed with a brand reputation index of 2,316,097 with a participation index of 299,018, a media index of 300,229, and a communication index of 788,660, and a community index of 928,191. Compared to the brand reputation index of 2,495,317 in April, it fell 6.20%.