articleK-Pop

BLACKPINK tops the chart for brand reputation ranking for the 6th time since June, followed closely by NewJeans and IVE

The November brand reputation ranking was announced, drawing attention. 

The Korea Institute of Corporate Reputation has released the November rankings of girl groups’ brand reputations from big data analysis of the period from the 13th of last month to the 13th of this month.

NewJeans thumbnail
Image: NewJeans’s official Instagram 
IVE
Image: IVE’s official Youtube

According to the ranking, BLACKPINK topped the chart, followed by New Jeans in second, IVE third and TWICE in fourth place.

BLACKPINK, which recorded a brand reputation index of 5,678,123, took first place, showing a narrow difference from No. 2 New Jeans (brand reputation index of 5,412,686) and larger gap to No. 3 IVE (brand reputation index of 4,395,657).

BLACKPINK
Image: BLACKPINK’s official Instagram 

In addition, although BLACKPINK’s November index fell sharply by 20.81% compared to the brand reputation index of 7,170,250 in October, the group maintained their top standing, grabbing attention.

Added to their current streak, BLACKPINK has topped the girl group’s brand reputation for six consecutive months since June.

blackpink thumbnail

“In the link analysis of BLACKPINK brands, ‘perform, record, advertise’ was high, and in the keyword analysis, ‘World Tour, Instagram, and Concert’ was high. In the ratio analysis, the result was 85.91 percent”, said the Korea Institute of Corporate Reputation. 

Opening the scope to the Top 30, the present groups are BLACKPINK, NewJeans, IVE, TWICE, Girls’ Generation, (G)I-DLE, OH MY GIRL, Red Velvet, Mamamoo, LE SSERAFIM, aespa, WJSN, NMIXX, Fromis_9, Girl’s Day, Kep1er, EXID, Brave Girls, Dreamcatcher, Momoland, APRIL, Apink, ITZY, Ladies’ Code, mimiirose, StayC, LOONA, Nature, Rocket Punch and Alice.

The following table summarizes the top 50 to “November girl group brand reputation”.

top 50 female idol
Image: Korea Institute of Corporate Reputation 

Source: wikitree

Back to top button