BLACKPINK Tops Female Stars in April Brand Reputation Ranking
In April, there was a female singer who rose to the top of the star brand reputation ranking. It’s none other than the girl group BLACKPINK.
The Korea Corporate Reputation Research Institute announced the star brand reputation rankings for April, analyzing big data of star brands from March 30th to April 30th.
Male singers like Lim Young Woong and BTS took the 2nd place following the 1st place in the star brand reputation ranking for April. BLACKPINK ranked 3rd and became the highest-ranking female star.
The star brand reputation analysis targeted entertainers, singers, trot singers, drama actors, movie actors, boy groups, girl groups, and sports figures. The study analyzed the relationship between consumers and brands through big data reputation algorithms for brands in the top ranking.
The star brand reputation index includes the weight of the recommendation index as a sub-indicator.
Following BLACKPINK in the brand reputation ranking are NU’EST, IU, IVE, TWICE, and others.
Recently, BLACKPINK achieved over 100 billion won in sales in just two months after their second world tour. With this, BLACKPINK broke the record of the British girl group Spice Girls and became the top-earning girl group on tour.
According to touring data from the US concert tour box office company Touring Data on the 21st of last month, BLACKPINK earned a revenue of $78,485,210 (approximately 1.046 billion won) from the North American and European tours held from October to December last year. The audience size of the 26 performances was 366,248.
The star brand reputation ranking for April 2023 analyzed the following stars in order: Lim Young Woong, BTS, BLACKPINK, NewJeans, IU, IVE, Son Heung-min, EXO, Yoo Jae-suk, SEVENTEEN, Baek Jong-won, NCT, TWICE, Lee Chan-won, Cha Eun-woo, Kang Daniel, FIFTY FIFTY, Song Hye-kyo, Im Ji-yeon, Lee Je-hoon, Red Velvet, Kim Ho-jung, Jun Do-yeon, Big Bang, Kim Yuna, High Key, Lee Do-hyun, Taeyeon, Apink, and Park Seo-joon.