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BLACKPINK tops August girl group brand reputation rankings ahead of highly-anticipated comeback 

Expectations for BLACKPINK’s full-group comeback heat up as they are placed #1 on August girl group brand reputation rankings. 

The Korean Business Research Institute analyzed 50,609,309 brand big data measured from July 14, 2022 to August 14, 2022 to measure K-pop girl groups’ brand participation index, media index, communication index, and community index. Compared to the 45,599,648 big data of girl groups in July, it increased by 10.99%.

Surpassing Girls’ Generation and TWICE, BLACKPINK ranked No. 1 on girl group brand reputation rankings for August. This month, BLACKPINK recorded a brand reputation index of 6,372,130, with a participation index of 267,648, a media index of 1,055,664, a communication index of 1,662,842, a community index of 3,385,976. Compared with BLACKPINK’s brand reputation index of 3,133,666 in July, it increased by 103.34%.

Specifically, the highest-ranked terms in BLACKPINK’s link analysis are “reveal”, “comeback”, “release”. Highest-ranked phrases in BLACKPINK’s keyword analysis include “world tour”, “YouTube”, “teaser”, which are all related to their upcoming activities. BLACKPINK’s positivity-negativity ratio was revealed to be 85.08% positive reactions.

BLACKPINK will make a long-awaited full-group comeback with the pre-release song “Pink Venom” on August 19th. On September 16th, BLACKPINK will drop their 2nd full album “BORN PINK”. In October, the group will kick off their world tour. 

“Pink Venom” is a song that expresses BLACKPINK’s unique charm more deeply and intensely. As it is the song that starts the “BORN PINK” project, “Pink Venom” is attracting worldwide attention.

Meanwhile, following BLACKPINK in August girl group brand reputation rankings are Girls’ Generation, TWICE, IVE, Red Velvet, (G)I-DLE, aespa, Oh My Girl, fromis_9, WJSN, Apink, New Jeans, MAMAMOO, LE SSERAFIM, STAYC, LOONA, LABOUM, April, Brave Girls, ITZY, Girl’s Day, Momoland, NMIXX, Dreamcatcher, Kep1er, Weeekly, Weki Meki, f(x), Purple Kiss, and Alice, in this order.

Source: daum

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