BLACKPINK returns to the top of the brand value rankings for girl groups in August 2021

August 15, 2021Last Updated: August 15, 2021

1 minute read

Here are the top K-Pop girl groups in terms of brand value rankings, for the month of August!

According to the Korea Institute of Corporate Reputation’s big data analysis, the top 3 K-Pop girl groups based on brand value are: BLACKPINK, aespa and Red Velvet.

BLACKPINK topped the list with a brand reputation index of 3,243,108 with a participation index of 255,068; a media index of 1,186,510; a communication index of 537,714; and a community index of 1,263,816. Compared with the group’s brand reputation index of 3,556,492 in July, it fell by 8.81%.

Meanwhile, coming in second, aespa has a brand reputation index of 2,708,017 with a participation index of 513,944; media index of 978,774; communication index of 638,546 and community index of 576,753. Compared to their brand reputation index of 4,900,542 in July, it fell by 44.74%.

Red Velvet came in 3rd place with a brand reputation index of 2,493,441. Compared with the brand reputation index of 2,226,485 in July, it increased by 11.99%.