The Korea Institute of Corporate Reputation has released brand value rankings of individual girl group members for September!
The Korea Corporate Reputation Research Institute extracted 89,731,260 brand big data of 540 girl groups’ members from August 19, 2021 to September 19, 2021. Compared to the 86,313,868 big data of girl group personal brand reputation in August 2021, it increased 3.96%.
The brand reputation index is an index created through brand big data analysis by finding that consumers’ online habits have a great influence on brand consumption. Through analysis of girl group individual brand reputation, it is possible to measure positive and negative evaluations of girl group individual brands, media interest, and consumer interest and traffic. The analysis of girl group individual brand reputation included an analysis of brand valuation that measured brand influence.
In 1st place, BLACKPINK Lisa’s brand was analyzed to have a brand reputation index of 5,365,468. Also, she has a participation index of 710,353, with a media index of 300,658, a communication index of 1,540,863, and a community index of 2,813,594. Compared to its brand reputation index of 1,011,464 in August, it rose 430.47%.
High-ranking phrases in Lisa’s keyword analysis included “YouTube,” “Lalisa,” and “Thailand,” while her highest-ranking related terms included “record,” “surpass,” and “release.” Her positivity-negativity analysis also revealed a score of 89.10 percent positive reactions
Came in 2nd, BLACKPINK Jennie’s index brand was analyzed with a brand reputation index of 4,439,041, a participation index of 346,247, a media index of 229,199, a communication index of 1,907,528, and a community index of 1,956,066. Compared to the brand reputation index of 3,746,842 in August, it rose 18.47%.
Red Velvet Joy took 3rd place with a brand reputation index of 2,948,488, a participation index of 479,596, a media index of 309,440, a communication index of 1,125,031, and a community index of 1,034,420. Compared with the 2,572,534 brand reputation index in August, it rose 14.61%.
With brand reputation indices of 2,787,403 and 2,357,253, SNSD’s Taeyeon and aespa Karina were placed 4th and 5th, respectively.
Top 50 is as follows
1. Lisa (BLACKPINK)
2. Jennie (BLACKPINK)
3. Joy (Red Velvet)
4. Taeyeon (SNSD)
5. Karina (aespa)
6. Jisoo (BLACKPINK)
7. Winter (aespa)
8. Yoona (SNSD)
9. Rosé (BLACKPINK)
10. Seohyun (SNSD)
11. Irene (Red Velvet)
12. Yuri (SNSD)
13. Sooyoung (SNSD)
14. Hyoyeon (SNSD)
15. Sunny (SNSD)
16. Seulgi (Red Velvet)
17. Wendy (Red Velvet)
18. Jeongyeon (TWICE)
19. Arin (Oh My Girl)
20. Naeun (Apink)
21. Yeri (Red Velvet)
22. Hani (EXID)
23. Mina (TWICE)
24. Giselle (aespa)
25. NingNing (aepsa)
26. Minah (Girl’s Day)
27. Solar (Mamamoo)
28. YooA (Oh My Girl)
29. Hyeri (Girl’s Day)
30. Sana (TWICE)
31. Eunji (Apink)
32. Hwasa (Mamamoo)
33. Dahyun (TWICE)
34. Yoojung (Brave Girls)
35. Hyojung (Oh My Girl)
36. Jihyo (TWICE)
37. Yura (Girl’s Day)
38. Wheein (Mamamoo)
39. Seunghee (Oh My Girl)
40. Mijoo (Lovelyz)
41. Chuu (LOONA)
42. Jiho (Oh My Girl)
43. Yuna (Brave Girls)
44. Binnie (Oh My Girl)
45. Hayoung (Apink)
46. Moonbyul (Mamamoo)
47. Bomi (Apink)
48. Chorong (Apink)
49. Mimi (Oh My Girl)
50. Tiffany (SNSD)
Source: mk.kr
