The Korea Institute of Corporate Reputation has released brand value rankings of individual girl group members for August!
The Korea Corporate Reputation Research Institute extracted 86,313,868 brand big data of 540 girl groups’ members from July 22 to August 22. Compared to the 116,735,082 big data of girl group personal brand reputation in July 2021, it decreased by 25.42%.
The brand reputation index is an index created through brand big data analysis by finding that consumers’ online habits have a great influence on brand consumption. Through analysis of girl group individual brand reputation, it is possible to measure positive and negative evaluations of girl group individual brands, media interest, and consumer interest and traffic. The analysis of girl group individual brand reputation included an analysis of brand valuation that measured brand influence.
In 1st place, BLACKPINK Jennie’s brand was analyzed to have a brand reputation index of 3,746,842. Also, she has a participation index of 299,800, with a media index of 578,471, a communication index of 1,833,889, and a community index of 1,034,683. Compared to its brand reputation index of 3,613,982 in July, it increased by 3.68%.
Came in 2nd, BLACKPINK Jisoo’s index brand was analyzed with a brand reputation index of 2,775,397, a participation index of 296,370, a media index of 438,794, a communication index of 1,190,980, and a community index of 849,253. Compared to the brand reputation index of 2,103,848 in July, it increased by 31.92%.
Red Velvet Joy took 3rd place with a brand reputation index of 2,572,534, a participation index of 228,642, a media index of 488,129, a communication index of 942,084, and a community index of 913,679. Compared with the brand reputation index of 3,279,802 in July, it fell by 21.56%.