BLACKPINK Jennie Reclaims First Place in Girl Group Member Brand Reputation Rankings for December 2021

dhanDecember 19, 2021Last Updated: December 19, 2021

1 minute read

This month’s brand reputation rankings for individual girl group members have just been revealed

According to the results of big data analysis on the individual brand reputation of girl groups in December announced by the Korea Business Reputation Institute (Director Chang-hwan Koo) on the 19th, Jennie surpassed aespa Winter, who took the 1st place in October and November, to reclaim the top spot. Jennie’s high-recognition keywords include “BLACKPINK The Movie,” “Netflix,” “YouTube” while her highest-ranking related terms included “chic,” “release,” and “sexy.” Positive reactions for Jennie accounted for 80.72%.

After being surpassed by Jennie, aespa Winter dropped to 2nd place in this chart. 3rd place is Black Pink’s Lisa and 4th place is aespa Karina. Jisoo also enters the Top 5 at the last position. As can be seen, the fierce competition for the upper rank between the members of BLACKPINK and aespa has been going on throughout the second half of the year.

The rankings were calculated using big data collected from November 19 to December 18 and an examination of 579 girl group members’ consumer participation, media coverage, communication, and community awareness indexes.