BLACKPINK expected to “rewrite the history of Kpop girl groups,” YG’s stock price sky-rocketed
The stock price of YG rose by 30% within a month after news of BLACKPINK’s comeback was released.
As YG confirmed the comeback of BLACKPINK this August, the entertainment agency saw a 30% rise in their stock prices. It seems that the stock market anticipated BLACKPINK to make a record-breaking return that will “rewrite the history of Kpop girl groups.”
According to data from Korea Exchange, which was released on July 20th, the stock price of YG Entertainment increased 22.99%, from 44,150 won to 54,300 won from the beginning of July. Considering that the KOSDAQ index rose by 4.95% during the same period, YG is experiencing a relatively good trend, with stock prices growing more than 30% from their previous low on June 23rd.
YG PLUS, an affiliate of YG Entertainment, also saw stock prices jumping 32%, from 4595 won to 6060 won within July, ranking 6th in terms of KOSPI growth rate during this period. Expectations for the company in general are also rising with BLACKPINK’s comeback closely approaching.
In fact, the moment news about BLACKPINK’s comeback dropped, stock prices of YG and all its affiliates sky-rocketed. Previously, shares of both YG Entertainment and YG PLUS hit a 52-week low on the 23rd and 24th of June. Then, BLACKPINK was announced to be finally releasing a new group album, leading stock prices of YG Entertainment to soar by more than 6%, and of YG PLUS to surge by 16%. In addition, YG PLUS’ stock has been on the rise for 11 consecutive trading days ever since the reveal.
BLACKPINK’s full lineup comeback this August will be the group’s first return after 1 year and 10 months. Their previous full album, “The Album”, sold over 1.25 million copies, and their new release is expected to reach even further heights.
Talking about BLACKPINK’s impact, Park Ha Kyung, a researcher at Korea Investment & Securities, said: “The first week sales of the BLACKPINK album released in October 2020 reached 690,000. As the K-pop global fandom itself expands, the Initial Chodong sales of girl groups have been rapidly increasing. However, BLACKPINK have greatly increased their popularity through individual activities during their hiatus, as Rosé and Lisa both recorded record-breaking sales for their solo albums. Therefore, the upcoming product of BLACKPINK is expected to once again set a new record for Kpop girl groups.”
Lee Nam Soo, a researcher at Kiwoom Securities, added: “BLACKPINK’s world tour, which will start in the 4th quarter, is also anticipated to surpass their previous tour in 2019, which attracted 470,000 audiences. Considering their comeback after a long hiatus, increased solo presence, and the rise in intellectual property rights (IP) level-up of BLACKPINK members, who are now all global ambassadors of luxury brands, we believe that there is a very high possibility that BLACKPINK will continue to achieve results that will rewrite the history of K-pop girl groups.”
Source: Newsis
