BLACKPINK ranked No.1 in the January KPOP Girl Group Brand Reputation Rankings.
According to the result of big data analysis measured by the Korea Corporate Reputation Research Institute from December 9th, 2021 to January 9th, 2022, BLACKPINK ranked 1st place and was followed by No.2 IVE and No.3 aespa.
The brand reputation index is an indicator created through brand big data analysis on consumers’ online habits that have great impacts on brand consumption. The girl group brand reputation index can measure positive-negative reactions, media interest, consumer interest, and communication activities of girl groups.
The TOP 30 girl groups in the January Girl Group Brand Reputation Rankings in order were BLACKPINK, IVE, aespa, TWICE, Red Velvet, Oh My Girl, Girls’ Generation, Apink, MAMAMOO, Kep1er, Weeekly, STAYC, Brave Girls, April, LOONA, Girl’s Day, MOMOLAND, LABOUM, fromis_9, ITZY, DIA, Hot Issue, (G)I-DLE, WJSN, Dreamcatcher, f(x), Cignature, Weki Meki, EXID, and Elris.
