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Billboard’s Deputy Editor sparked debate when commenting on Butter continuously hit No.1 on HOT100

Billboard’s Deputy Editor has spoken up; BTS fans appeared to have to stop debating on the value of BTS’ #1 with Butter.

Recently, the Billboard site had an interview with Billboard’s senior staff about the song INDUSTRY BABY debuting at #2 on the Billboard Hot 100 this week. Billboard Deputy Editor – Andrew Unterberger himself, had his own opinion on the attraction of the song “INDUSTRY BABY” from Lil Nas X and Jack Harlow. Among them, there is a particular idea that can be considered as throwing cold water directly on the BTS fan community in the US and around the world.

Billboard's Deputy Editor sparked debate when commenting on Butter continuously hit No.1 on HOT100

Specifically, when asked about INDUSTRY BABY’s #2 debut position on this week’s Billboard Hot 100, Mr. Unterberger said:The success of “Montero” may have seemed largely hype-driven at first, but the song has stuck around — spending 14 of its 18 weeks on the Hot 100 in the chart’s top 10 — and now “Industry Baby” looks on its way to following a similar trajectory. As long as BTS is going to sell as many copies as they need to stay on top each week, No. 2 debuts are basically the new No. 1 debuts.

Billboard's Deputy Editor sparked debate when commenting on Butter continuously hit No.1 on HOT100

The standpoint of the Deputy Editor at Billboard is also quite clear: when BTS is still at #1, No. 2 debuts could basically be considered the new No. 1 debut… Because we are in the era of streaming, while Billboard’s rules still allow digital sales to take a large percentage in the overall achievement calculation, BTS fans will still work hard and devote themselves to “donate” – spend money to buy singles for their idols, continues to make BTS’ songs #1. Fans may think high-ranking achievements mean success, but in reality, Americans may not even know those songs’ tunes.

Billboard's Deputy Editor sparked debate when commenting on Butter continuously hit No.1 on HOT100

In the past week, ‘Butter’ won #1 on Billboard by selling 112,900 digital copies while only garnering 8.1 million streams. Meanwhile, this week’s Billboard Hot 100 runner-up position belongs to ‘INDUSTRY BABY’, a song with a humble digital sales (10,900 digital sales) but has an outstandingly high stream: 40.6 million streams (ranked first in streaming) – 5 times more than BTS.

The statement of the Deputy Editor of Billboard is like a strong “slap” to BTS fans. It’s no different from admitting BTS’ #1 comes from money, and #2 now truly shows itself as the hottest song in the U.S. for the corresponding week.

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kenh14

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