Billboard’s Deputy Editor has spoken up; BTS fans appeared to have to stop debating on the value of BTS’ #1 with Butter.
Recently, the Billboard site had an interview with Billboard’s senior staff about the song INDUSTRY BABY debuting at #2 on the Billboard Hot 100 this week. Billboard Deputy Editor – Andrew Unterberger himself, had his own opinion on the attraction of the song “INDUSTRY BABY” from Lil Nas X and Jack Harlow. Among them, there is a particular idea that can be considered as throwing cold water directly on the BTS fan community in the US and around the world.
Specifically, when asked about INDUSTRY BABY’s #2 debut position on this week’s Billboard Hot 100, Mr. Unterberger said: “The success of “Montero” may have seemed largely hype-driven at first, but the song has stuck around — spending 14 of its 18 weeks on the Hot 100 in the chart’s top 10 — and now “Industry Baby” looks on its way to following a similar trajectory. As long as BTS is going to sell as many copies as they need to stay on top each week, No. 2 debuts are basically the new No. 1 debuts.”
The standpoint of the Deputy Editor at Billboard is also quite clear: when BTS is still at #1, No. 2 debuts could basically be considered the new No. 1 debut… Because we are in the era of streaming, while Billboard’s rules still allow digital sales to take a large percentage in the overall achievement calculation, BTS fans will still work hard and devote themselves to “donate” – spend money to buy singles for their idols, continues to make BTS’ songs #1. Fans may think high-ranking achievements mean success, but in reality, Americans may not even know those songs’ tunes.
In the past week, ‘Butter’ won #1 on Billboard by selling 112,900 digital copies while only garnering 8.1 million streams. Meanwhile, this week’s Billboard Hot 100 runner-up position belongs to ‘INDUSTRY BABY’, a song with a humble digital sales (10,900 digital sales) but has an outstandingly high stream: 40.6 million streams (ranked first in streaming) – 5 times more than BTS.
The statement of the Deputy Editor of Billboard is like a strong “slap” to BTS fans. It’s no different from admitting BTS’ #1 comes from money, and #2 now truly shows itself as the hottest song in the U.S. for the corresponding week.