And they continue to build many new records in 2019.
BTS will stand on the stage of the 61st Grammy Awards at the Staples Center in Los Angeles on the 11th at 10:00 a.m. (local time). Unfortunately, BTS did not make it to the major category, but this is still their first time as a Grammy nominee.
The Grammy Awards is the highest-ranking award ceremony in the U.S. music industry, hosted by the National Academy of Recording Arts & Sciences (NARAS). Along with the Billboard Music Awards and the American Music Awards, it is considered one of the top three music awards ceremonies in the U.S.
The Grammy Awards’ barrier to world music is known to be higher than Billboard and AMAs. Amid such praise and criticism, BTS’s admission to the Grammy Awards is expected to greatly influence not only K-pop but also in the history of the Grammy Awards.
In fact, BTS has created a world-class ripple effect with two albums of LOVE YOURSELF 轉 ‘Tear’ and LOVE YOURSELF 結 ‘Answer’ in 2018. Based on this achievement, BTS was able to win the Billboard Music Awards “Top Social Artist” 2 years in a row and the 2018 AMAs “Favourite Social Artist Award”. They failed to get the Grammy Award major nominations but is nominated for best-recorded packages.
Meanwhile, there were many local media views on the failure of BTS’ Grammy Nominee.
“BTS did not get Grammy Awards’ nomination for The Best New Artist,” Forbes said. “they did not meet the requirements of this award because BTS’ albums lacked their respective impact and they release too many albums separately”. According to Forbes, if you want to be nominated for the best new artist, you must release at least five singles and one album, but BTS has 3 albums and 30 singles so it’s hard to fit into the category.