The rankings of “Singer Brand Reputation” have been announced, drawing attention.
The Korea Institute of Corporate Reputation recently announced the August Singer Brand Reputation Rankings from No.1 to No.100. The rankings are based on the analysis of 158,503,807 big data from July 27th to August 27th.
According to the announcement, BLACKPINK ranked first by beating No.3 Lim Young-woong and No.2 BTS. In particular, BLACKPINK (brand reputation index: 13.741.893) attracted attention as they took first place by a wide margin from No.2 BTS (brand reputation index: 7.404.133).
BLACKPINK released their second full-length album’s pre-released song “Pink Venom” on August 19th. The song ranked first on the Spotify Global Top Song Chart for three consecutive days. It has so far been gaining popularity on various global charts, such as topping the iTunes Song Chart in 75 countries including the United States and the United Kingdom. Its music video surpassed 100 million views in 29 hours and 35 minutes, becoming the fastest K-pop girl group music video to reach 100 million views.
The August Singer Brand Reputation Rankings from No.1 to No.30 were BLACKPINK, BTS, Lim Young-woong, IVE, IU, Seventeen, Lee Chan-won, NewJeans, Young Tak, Psy, Kim Ho-joong, Jung Dong-won, Taeyeon, Kang Daniel, Girls’ Generation, Oh My Girl, Jessi, fromis_9, aespa, Lee Young-ji, LE SSERAFIM, BTS, Lee Chan-won, IVE, (G)I-DLE, Kim Ho-joong, Kang Daniel, Seventeen, Jung Dong-won, Young Tak, BLACKPINK, aespa, Joy, Song Ga-in, Jessi, Im Chang-jung, Lee Mu-jin, Lee Seung-gi, LE SSERAFIM, TWICE, (G)I-DLE, Jang Min-ho, Lee Seung-gi, HIGHLIGHT, Song Ga-in, NCT, Kim Hee-jae and Kyoung Seo.
Brand Reputation Index is an index created through brand big data analysis by finding that consumers’ online habits have a great influence on brand consumption. Brand reputation analysis of singers can measure both positive and negative reviews, media interest, consumer interest and traffic of singers. The index recommended through the brand reputation ranking page is also weighted.
Source: wikitree
