The nation’s big agencies are receiving a warm round of applause for its leading role in the massive donation.
First, on February 28, SM Entertainment offered 500 million won to Hope Bridge Association of the National Disaster Relief for medical staff who are focusing on treating Corona 19 patients nationwide
SM Entertainment sent a message to the organization, asking the medical staff to use it to support their medical supplies, including protective clothing and masks, in order to provide a little help to the medical staff and quarantine personnel who are fighting the epidemic at night and day.
SM Entertainment, which launched its social contribution brand “SMile” in 2014 and has been carrying out social contribution activities using its own contents and infrastructure, has also been fully engaged in fighting the Corona19 outbreak.
Separately, singers from SM Entertainment, including EXO’s Chanyeol, TVXQ’s U-Know, Girls’ Generation’s Yoona and Red Velvet members, are also drawing attention for joining the donation procession with individual donations.
JYP Entertainment, which launched its flagship CSR project called “Every Dream Matters (EDMs) last year and is carrying out projects to help children with incurable diseases achieve their wishes with Make-A-Wish Foundation, has also donated 500 million won to the Community Chest of Korea on February 28 to prevent the spread of Corona19.
“We hope it will help medical staff and many people who are struggling with treatment, including ones from Daegu and Gyeongsangbuk Province,” said JYP Entertainment. The donations from JYP Entertainment will be used to purchase medical supplies such as protective clothing for medical staff and masks to prevent the spread of Corona19, as well as personal hygiene products to prevent infections among the immune vulnerable.
TWICE’s Tzuyu, an artist under JYP Entertainment, also contributed 50 million won individually.
Meanwhile, in the case of YG Entertainment, there has been no news of any donation related to the Corona19 outbreak, except that B. I, a former iKON member whose contract with the company was determinated last year, quietly donated 100,000 masks during his self-reflection after his drug scandal.