Despite being boycotted by netizens, 11STREET decided to revive Kim Seon-ho’s ads and reached a new record in sales.
This is the brand that some netizens recently boycotted due to Kim Seon-ho’s advertisements. However, the boycott seems to have had no effect on them. 11STREET is attracting keen attention by reaching 200 billion won in sales at the “2021 11th Festival” in just one day.
According to 11STREET, their transaction amount exceeded 200 billion won on November 11th, the last day of the “2021 11th Festival” Event. At 9 A.M on November 11th, their sales surpassed 21 billion won in 1 hour, setting a new record for the highest transaction amount in an hour.
The most popular product during this period was the Galaxy Z Flip 3. From the 1st to the 11th of November, its cumulative sales amounted to 7 billion won. This record is about 1.5 times higher than that of Samsung’s Galaxy Note 20/Note 20 Ultra, which ranked 1st place last year with an accumulated sales of 4.6 billion won. “Yogiyo” ranked 1st in cumulative sales volume with 10.000 won bill. More than 102.000 items have been sold.
The live commerce platform “Live 11” of 11STREET also drew much attention as it recorded 36 million cumulative views for its 121st episode. Compared to the 42nd broadcast (140.000 views) at the same event last year, this year saw a sharp increase.
President of 11STREET Lee Sang-ho said, “I would like to express my gratitude to the brand affiliates and the sellers on 11STREET who turned this event into the best shopping festival with 11STREET. And above all, I’m thankful to the consumers who had generously enjoyed what 11STREET prepared for 11 days.”
Meanwhile, after the sudden disclosure of Kim Seon-ho’s ex-girlfriend A about his private life, 11STREET took down all advertisements featuring Kim Seon-ho on both their official website and SNS account. Later, after Kim Seon-ho apologized, 11STREET brought all Kim Seon-ho’s promotional content back to their pages again. It was also pointed out that there were distorted details in A’s revelations.