After MAMA outfit controversy, Hwasa tops December Individual Girlgroup Brand Ranking, No.2 Jennie

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According to an analysis of Big Data in December 2018 of girl group’s individual brand name, MAMAMOO’s Hwasa ranked first, followed by Jennie and Irene.

To analyze the big data of girl groups’ individual brand reputation, the Korea Enterprise Institute analyzed the participation index, media index, communication index, and community rating index of 432 individual girl group members by extracting 106,737,693 brands of Big Data from November 14, 2018 to December 15, 2018.

First place, MAMAMOO’s Hwasa was analyzed with the brand evaluation index of 4,232,079 including the participation index of 1,752,611, media index of 1,254,425, communication index of 685,714, community index of 539,329. Hwasa’s data showed high ‘hot, flashy, and perfect‘ in link analysis, while keyword analysis showed high ‘MAMA, stage costumes, and exposure‘. The positive ratio was 73.98% in the positive ratio analysis.

Second place, Black Pink’s Jennie, has a brand rating of 3,520,709. Compared to the brand evaluation index of 4,487,677 in November, it decreased by 21.55%.

No.3 spot belonged to Red Velvet’s Irene, followed by No.4 TWICE’s Jihyo and No.5 TWICE’s Nayeon. 

Check out the top 30 below:

1. MAMAMOO’s Hwasa
2. BLACKPINK’s Jennie
3. Red Velvet’s Irene
4. TWICE’s Jihyo
5. TWICE’s Nayeon
6. TWICE’s Momo
7. Red Velvet’s Seulgi
8. EXID’s Hani
9. TWICE’s Mina
10. TWICE’s Sana
11. MAMAMOO’s Wheein
12. EXID’s Solji
13. BLACKPINK’s Jisoo
14. IZONE’s Jang Won Young
15. TWICE’s Dahyun
16. Red Velvet’s Joy
17. MAMAMOO’s Solar
18. IZONE’s An Yu Jin
19. TWICE’s Jeongyeon
20. GFRIEND’s Sowon
21. GFRIEND’s Yuju
22. GFRIEND’s SinB
23. TWICE’s Chaeyoung
24. MAMAMOO’s Moonbyul
25. Red Velvet’s Wendy
26. EXID’s Jeonghwa
27. Red Velvet’s Yeri
28. IZONE’s Miyawaki Sakura
29. IZONE’s Kim Min Ju
30. TWICE’s Tzuyu

Source: Osen