Celebrity

After MAMA outfit controversy, Hwasa tops December Individual Girlgroup Brand Ranking, No.2 Jennie

According to an analysis of Big Data in December 2018 of girl group’s individual brand name, MAMAMOO’s Hwasa ranked first, followed by Jennie and Irene.

After MAMA outfit controversy, Hwasa tops December Individual Girlgroup Brand Ranking, No.2 Jennie

To analyze the big data of girl groups’ individual brand reputation, the Korea Enterprise Institute analyzed the participation index, media index, communication index, and community rating index of 432 individual girl group members by extracting 106,737,693 brands of Big Data from November 14, 2018 to December 15, 2018.

First place, MAMAMOO’s Hwasa was analyzed with the brand evaluation index of 4,232,079 including the participation index of 1,752,611, media index of 1,254,425, communication index of 685,714, community index of 539,329. Hwasa’s data showed high ‘hot, flashy, and perfect‘ in link analysis, while keyword analysis showed high ‘MAMA, stage costumes, and exposure‘. The positive ratio was 73.98% in the positive ratio analysis.

After MAMA outfit controversy, Hwasa tops December Individual Girlgroup Brand Ranking, No.2 Jennie

Second place, Black Pink’s Jennie, has a brand rating of 3,520,709. Compared to the brand evaluation index of 4,487,677 in November, it decreased by 21.55%.

After MAMA outfit controversy, Hwasa tops December Individual Girlgroup Brand Ranking, No.2 Jennie

No.3 spot belonged to Red Velvet’s Irene, followed by No.4 TWICE’s Jihyo and No.5 TWICE’s Nayeon

Check out the top 30 below:

  1. MAMAMOO’s Hwasa
  2. BLACKPINK’s Jennie
  3. Red Velvet’s Irene
  4. TWICE’s Jihyo
  5. TWICE’s Nayeon
  6. TWICE’s Momo
  7. Red Velvet’s Seulgi
  8. EXID’s Hani
  9. TWICE’s Mina
  10. TWICE’s Sana
  11. MAMAMOO’s Wheein
  12. EXID’s Solji
  13. BLACKPINK’s Jisoo
  14. IZONE’s Jang Won Young
  15. TWICE’s Dahyun
  16. Red Velvet’s Joy
  17. MAMAMOO’s Solar
  18. IZONE’s An Yu Jin
  19. TWICE’s Jeongyeon
  20. GFRIEND’s Sowon
  21. GFRIEND’s Yuju
  22. GFRIEND’s SinB
  23. TWICE’s Chaeyoung
  24. MAMAMOO’s Moonbyul
  25. Red Velvet’s Wendy
  26. EXID’s Jeonghwa
  27. Red Velvet’s Yeri
  28. IZONE’s Miyawaki Sakura
  29. IZONE’s Kim Min Ju
  30. TWICE’s Tzuyu

Source: Osen

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