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aespa continues to take the 1st place on the brand value chart for Kpop girl groups in July

dhanJanuary 24, 2024Last Updated: January 24, 2024

1 minute read

aespa continues to affirm its position as the leading gen 4 girl group when winning the 1 place brand value rankings for female groups for 2 consecutive months

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups. During the period from June 11 to July 11, experts collected and analyzed data from girl groups currently active in K-pop. All these pieces of data are analyzed by experts based on various criteria such as engagement frequency, media coverage, interactivity, and community metrics.

Rookie girl group asepa topped this month’s list after increasing by 655.91% in brand value since June. The score the group received in July was 3,553,551. With this result, aespa win the 1st place on the chart in two months in a row.

Brave Girls takes the 2nd place with a brand reputation index of 3,299,237. In the third place, BLACKPINK was analyzed with a brand reputation index of 1,998,593, a decrease of 43.25% compared to the brand reputation of 3,521,993 in June.