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aespa and StayC released new sets of promotional photos for two popular Korean cosmetic brands

The same makeup in a clear and bright style, but the impression of the two girl groups are very different.

aespa and stayc
As the new brand ambassador of Clio, aespa continuously collaborates with the company in promotional photos. Recently, Korea’s leading cosmetic brand released a set of photos taken by aespa to introduce the NEW Kill Cover Adhesive Glow Cushion product line.
aespa and stayc
To match the youthful beauty of Gen Z girls, aespa is made up in a clear, fresh style with gentle tones. The highlight of this makeup look is the bright, glossy foundation to enhance the natural beauty and shine.
aespa and stayc
Winter is considered to be not too prominent due to a bit old-fashioned expression
aespa and stayc
Karina is normally praised for her outstanding aura, but this hairstyle doesn’t suit her very well, causing it to feel a bit unnatural.
aespa and stayc
Giselle inherently has a gentle beauty, so it is quite suitable for gentle lady-style makeup.
aespa and stayc
Netizens commented that Ningning has a chubby face and sharp eyes that are quite similar to Jennie. The photos of Chinese idols in this photo series are highly appreciated.
aespa and stayc

aespa‘s set of photos this time is almost no different from the previous group pictures taken for Clio. Still wearing white clothes, still gentle makeup, and similar expressions. Many people commented that the SM‘s girl group did not fully show the youthful and pure features that the cosmetic company required

Meanwhile, StayC received much more praise when promoting cosmetics together. Despite coming from a small company, this rookie girl group has an average visual and has received as many advertising contracts as aespa. Recently, members J, Sieun, and Seeun became models for The Face Shop. In the picture, J is bright makeup, wearing a blue plaid shirt that matches the product she introduces.

aespa and stayc
Si Eun has a fresh and energetic beauty like a “summer fruit”, so it is very suitable for advertising cosmetics. The photos were taken for The Face Shop also follow this spirit, so they fully promote Sieun’s beauty.
aespa and stayc
Si Eun has a fresh and energetic beauty like a “summer fruit”, so it is very suitable for advertising cosmetics. The photos were taken for The Face Shop also follow this spirit, so they fully promote Sieun’s beauty.
aespa and stayc
Seeun’s photography concept is more elegant and gentle, but the makeup still exudes a bright look. This Korean cosmetic brand has received many compliments when it comes to choosing the right makeup for each member.
aespa and stayc

Besides, Yoon, Isa, and Sumin have also become models for the quite famous Korean cosmetic brand CODE Glokolor. Similar to The Face Shop’s simple but bright photography concept, CODE Glokolor also cleverly chose a bright and lovely makeup style for the StayC girls.

aespa and stayc

StayC’s promotional photos scored points for being more natural and age-appropriate.

aespa and stayc
The products that the group promotes are brightly colored, suitable for young girls.

Source
IONE

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